Reliance Targets 600 Million Mass Consumers with Affordable FMCG Products

According to news reports from the Economic Times, Reliance Industries is making a big move in India’s fast-moving consumer goods (FMCG) market. Its focus is on serving the 600 million mass-market consumers across the country with affordable, high-quality products.

At 1:19 PM, Reliance Industries share price was up 1.47%, trading at ₹1,430.10.

Working with Local Stores

Unlike many other companies that focus on premium products, Reliance is working closely with local kirana (neighbourhood) stores. They are offering better margins to these shops to build strong distribution channels. So far, their products are already available in over one million stores nationwide.

You might like: Campa Cola Fizz Returns: Reliance Stirs the Soda Market!

Building a Wide Product Portfolio

RCPL started in 2022 and has already acquired over 15 brands. Some key names include Campa soft drinks, Sil jams and spreads, Lotus chocolates, Toffeman, Ravalgaon, Alan’s Bugles snacks, Velvette shampoo, and their own brand “Independence” for staples. The company plans to take all these brands across India by March 2027.

Strategies Adopted by Reliance Industries  

Confectionery, beverages, and daily essentials are core focus areas. Reliance is pricing its products 20-40% lower than competitors like Coca-Cola, HUL, and Mondelez. This price difference aims to attract budget-conscious customers, especially during times when inflation is high and urban demand is slowing.

Reliance Industries Financial Performance and Future Plans

In FY25, RCPL earned ₹11,500 crore in revenue. Over 60% of sales came from general trade, and both Campa and Independence brands crossed ₹1,000 crore each. The company plans to increase its market share in beverages and staples from 20% to 60-70% by March 2026. 

Balanced Growth Approach 

Reliance is open to more acquisitions but is focused on value buys, only acquiring companies where it can add value and revive heritage brands. E-commerce will not be its primary channel. Instead, it will continue building brands through omnichannel presence, with general trade remaining a top priority.

Conclusion 

Reliance is entering the FMCG market with a clear and strong focus on affordability, scale, and local partnerships. By targeting India’s mass consumers and sticking to a long-term plan, RCPL aims to reshape the FMCG landscape in India. 

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.

Investments in the securities market are subject to market risks. Read all the related documents carefully before investing.