Reliance Retail Invests in UK's FaceGym, Bringing Facial Fitness Studios to India

Reliance Retail Ventures Ltd (RRVL) has acquired a minority stake in FaceGym, a UK-based company focused on facial workouts and skincare. The announcement was made on July 3, 2025. No details were shared about the size or value of the investment.

Reliance Retail’s beauty platform, Tira, will lead FaceGym’s entry into India. The company plans to open a mix of standalone FaceGym studios and dedicated spaces inside select Tira stores. The rollout will take place over the next 5 years in major Indian cities.

FaceGym’s Background

FaceGym was founded by Inge Theron in 2014. The first location opened in Selfridges, London. The brand offers non-invasive facial workouts, using massage techniques, tools, and topical skincare products. It currently operates in multiple global markets.

There is no specific timeline yet for the first FaceGym studio opening in India. Reliance has said that the expansion will be phased and will use its existing retail infrastructure. Tira will be responsible for operations, brand development, and customer outreach in the country.

Statements from Leadership

In an exchange filing, Bhakti Modi, Co-founder & CEO of Tira, said, “At Reliance Retail, our commitment is to introduce world-class brands and innovative concepts and experiences to the Indian consumer. FACEGYM sits at the unique intersection of beauty, wellness, and fitness, creating a category of its own. This aligns perfectly with the discerning beauty consumer in India who is experience-oriented, and increasingly drawn to science-backed, innovative concepts. We welcome FACEGYM to our portfolio and to India, and are excited to unlock its immense growth potential in this dynamic market.”

Angelo Castello, CEO of FACEGYM, commented, “This is an incredibly exciting moment for the brand. With our current strategic partnerships, we are in a powerful position to turn FACEGYM into one of the only beauty services that exists with this size of global footprint – launching in new markets, and sculpting more people than ever before with our unique approach to facial fitness and skin health. This partnership with a leading conglomerate like Reliance will serve as a catalyst for our global expansion by establishing our presence in the dynamic Indian market."

Reliance Retail Portfolio

Reliance Retail Ventures operates several verticals, including grocery, fashion, electronics, and pharmacy. In FY25, the company reported a turnover of ₹3.3 lakh crore and an operating profit of ₹25,053 crore. Tira is the group’s dedicated platform for beauty and personal care.

Reliance Industries Share Price Performance 

As of 10:35 AM on July 4, 2025, Reliance Industries share price was trading at ₹1,520.10, up ₹2.30 (0.15%) for the day, gaining 24.80% over the past 6 months but down 2.18% over the past year.

Read more: Mukesh Ambani’s Reliance to Spin Off FMCG Division Before Mega IPO!

Conclusion

The investment in FaceGym is another international brand addition to Reliance Retail’s portfolio. The company will focus on building the brand’s presence in India over the next few years through Tira’s physical retail network.

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