Reliance Retail Introduces AJIO Rush with 4-Hour Delivery in 6 Cities

Reliance Retail launched ‘AJIO Rush’, a 4-hour delivery service for fashion, during the first quarter of FY26. The service is currently live in 6 Indian cities. It offers over 1.3 lakh products for fast delivery. The company stated that the initiative is showing improved average order values and reduced returns.

Expansion of AJIO’s Platform

AJIO’s product catalogue has grown to over 2.6 million listings, showing a 44% year-on-year increase. Revenue from new customers contributed more than 18% in Q1 FY26, up 150 basis points from the same period last year. The company did not break down the revenue share from AJIO Rush specifically.

AJIO Rush enters a market where other players have already moved into quick fashion delivery. Myntra’s M-Now offers deliveries within 30 minutes to 2 hours. Startups like NEWME, Slikk, and KNOT are also building on-demand models targeting fashion deliveries in urban areas.

JioMart and Quick Grocery Delivery

Reliance’s grocery platform, JioMart, recorded a 68% sequential rise and 175% year-on-year growth in quick delivery orders. The platform now services over 2,200+ stores across more than 1,000+ cities. JioMart’s deliveries are typically completed in under 30 minutes.

Other Digital Businesses

JioHotstar averaged over 460 million monthly active users in Q1 FY26, boosted by IPL viewership. Downloads on Android devices crossed 1.04 billion. Jio Platforms, Reliance’s digital services arm, posted a 25% year-on-year rise in net profit to ₹7,110 crore. Operating revenue for the unit stood at ₹35,032 crore.

Reliance Retail and Group Earnings

Reliance Retail’s net profit for Q1 FY26 rose 28.3% year-on-year to ₹3,271 crore. Revenue increased to ₹73,720 crore, up 11.3% from the previous year. At the group level, Reliance Industries reported a 76% rise in net profit to ₹30,681 crore, supported by a one-time gain from its stake sale in Asian Paints.

Reliance Industries Share Price Performance 

As of 11:25 AM on July 21, 2025, Reliance Industries share price was trading at ₹1,444.80, a 2.11% decrease, and is up 15.88% over the past 6 months and down 2% over the past year.

Conclusion

AJIO Rush is Reliance Retail’s entry into quick fashion delivery, with six cities currently covered. The launch adds to the group’s growing portfolio in the fast-paced digital and commerce segments.

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