Ola Electric, India’s largest electric vehicle (EV) manufacturer, has announced a major milestone in its #SavingsWalaScooter campaign. On December 25, 2024, the company will expand its network to 4,000 stores nationwide, establishing one of the most extensive EV distribution infrastructures globally.
This expansion is a key step in Ola Electric’s mission to provide affordable and sustainable mobility options while accelerating the adoption of electric vehicles in India.
Ola Electric’s growth strategy involves the addition of over 3,200 new stores, co-located with service centres. This ensures customers benefit from seamless sales and after-sales support. The stores will serve metros, and Tier-2, and Tier-3 cities, making Ola Electric’s EV portfolio accessible to a broader audience.
The #SavingsWalaScooter initiative is designed to address the high cost of internal combustion engine (ICE) vehicles and rising fuel prices. Ola’s recently launched scooter ranges, including the Gig and S1 Z models, offer durable and cost-effective solutions for diverse customer needs. With prices starting at just ₹39,999, these scooters make EV ownership feasible for rural, semi-urban, and urban households alike.
This campaign is not just about sales; it aligns with Ola Electric’s larger goal of phasing out ICE vehicles in India. By leveraging a direct-to-consumer (D2C) distribution model, the company ensures a more streamlined customer experience, breaking barriers to EV adoption.
Ola Electric’s operational excellence is powered by the Ola Futurefactory and the upcoming Gigafactory in Tamil Nadu. These facilities focus on manufacturing critical EV components like battery cells, motors, and frames. The company’s R&D spans India, the UK, and the US, ensuring continuous innovation in EV technology.
Ola Electric’s share price reflected a positive market sentiment, trading at ₹96.28 as of 10:47 AM on December 20, 2024.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.
Published on: Dec 20, 2024, 2:13 PM IST
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