The Wealth Company Mutual Fund Launches New Fund Offer on ONDC

The Wealth Company Mutual Fund is pioneering a new approach to investment access by launching its NFO on the Open Network for Digital Commerce (ONDC). This partnership with Cybrilla Technologies represents a major step in using ONDC’s open digital framework to expand mutual fund distribution, especially in markets underserved by traditional channels.

Making Mutual Funds More Accessible

The fund house emphasised that the ONDC launch will bring investment products closer to investors in Tier 2 and Tier 3 cities, where awareness and availability of financial products remain limited. The initiative aligns with the broader goal of democratising mutual fund access across India.

As per the news reports, Madhu Lunawat, Founder, MD & CEO of The Wealth Company Mutual Fund, stated, “The integration with the ONDC Network is a breakthrough moment. By launching NFOs on this platform, we are making access easier for investors across the country, particularly those in Tier 2 and Tier 3 cities.”

ONDC’s Expanding Role in Financial Services

ONDC has welcomed the move as part of its growing presence in financial services. Vibhor Jain, Acting CEO and COO of ONDC, remarked: “By enabling distribution through new channels, ONDC is broadening investor engagement and helping bring investment opportunities to underserved markets.”

ONDC processed over 2,800 mutual fund transactions worth ₹1.1 crore in August 2025, with more than 15 distributors participating, highlighting its potential as a new-age distribution platform.

The Wealth Company’s Growing AMC Business

The Wealth Company received SEBI approval in July 2025 to operate as an asset management company and currently manages ₹10,000 crore in client assets. Alongside its new mutual fund offerings, it also runs several Category II Alternative Investment Funds (AIFs), including the India Inflexion Opportunity Fund, Bharat Value Fund, and Bharat Bhoomi Fund.

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Conclusion

By bringing its NFO to ONDC, The Wealth Company Mutual Fund is taking a significant step toward reshaping mutual fund distribution in India. The initiative leverages digital infrastructure to improve accessibility, attract new investors, and expand the reach of financial products to semi-urban and rural markets.

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