PGIM India AMC Joins ONDC to Broaden Mutual Fund Access

PGIM India Asset Management has announced its integration with the Open Network for Digital Commerce (ONDC) in partnership with Cybrilla Technologies Pvt Ltd.

This move aligns with the fund house’s strategy to leverage decentralised infrastructure to expand the accessibility of mutual funds across the country.

Empowering Distributors and Small-Town Investors

The integration will empower local distributors, fintech platforms, and entrepreneurs by offering cost-efficient, transparent access to mutual fund products.

It aims to specifically reach Tier 2, Tier 3, and rural markets, helping smaller investors overcome traditional barriers in mutual fund distribution. Reduced costs and enhanced transparency are expected to make investing more accessible for underserved demographics.

“In partnering with Cybrilla to join ONDC, PGIM India is unlocking new opportunities to democratize investing—beyond traditional boundaries and limitations,” said Abhishek Tiwari, Chief Executive Officer, PGIM India Asset Management Private. “This initiative underscores our belief that investment opportunities should be accessible, inclusive, and equitable for every Indian, irrespective of geography or socioeconomic status.”

Role of ONDC in Financial Inclusion

ONDC, an initiative led by the Ministry of Commerce and Industry, provides an open, interoperable digital framework that supports inclusivity in commerce. Through this platform, PGIM India can introduce innovative formats like micro-investments, daily SIPs, and goal-based financial plans tailored for new investor segments.

In addition, ONDC’s digital infrastructure will streamline processes such as KYC and gateway operations, reducing overhead costs and improving efficiency.

Driving Innovation and Trust

By combining ONDC’s reach with Cybrilla’s backend technology, PGIM India is creating an ecosystem where mutual fund distribution becomes more user-friendly and transparent. This partnership emphasises financial empowerment by enabling investors in smaller towns and rural areas to confidently engage in wealth creation.

“PGIM India’s integration on the ONDC Network shows how financial products can be reimagined when distribution is no longer bound by cost or geography. Through ONDC, mutual funds can now reach investors via digital-first platforms in innovative formats like daily SIPs, making investing not just simpler, but accessible even in smaller towns and rural India. This is the true promise of open networks: practical, inclusive solutions that expand the circle of financial participation,” said Vibhor Jain, Acting CEO and COO at ONDC.

Also Read: Best Defence Sector Mutual Funds In September 2025 Based on AUM!

Conclusion

PGIM India’s integration with ONDC represents a significant step toward democratising mutual fund investments in India. With lower distribution costs, wider accessibility, and innovative product formats, the collaboration underscores the fund house’s mission to drive financial inclusion through technology.

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