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Meesho Joins Hands with HUL, P&G, Himalaya to Strengthen Personal Care Offering

Written by: Team Angel OneUpdated on: Jun 5, 2025, 12:11 PM IST
Meesho partners with HUL, P&G, and Himalaya to expand personal care offerings, targets tier-2+ cities, and prepares for a $10B IPO amid rising order volume.
Meesho Joins Hands with HUL, P&G, Himalaya to Strengthen Personal Care Offering
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Meesho has partnered with Hindustan Unilever (HUL), Procter & Gamble (P&G), and Himalaya to expand its personal care product range. These additions are part of Meesho Mall, a branded products section on the platform.

Brands Now Available on Meesho

As per news reports, the platform will now offer products such as Pampers, Whisper, Head & Shoulders, Pantene, and Gillette from P&G; Ponds, Dove, Vaseline, Sunsilk, and Tresemme from HUL; and a range of personal care items from Himalaya. The availability of these brands is expected to serve users across tier-2 and tier-3 cities.

Cities like Varanasi, Madurai, Raipur, and Jodhpur are among those seeing higher demand for daily-use personal care products. Meesho Mall’s expansion is positioned to meet this demand. 

Unbranded to Branded Categories

Meesho has typically focused on unbranded and low-cost products. The onboarding of large FMCG brands signals a shift in strategy, with more emphasis now on curated, branded categories. The company continues to follow a zero-commission model, earning revenue through logistics and advertising.

E-commerce Metrics

Meesho currently handles 4.9 million orders daily. It has 180 million monthly active users, with over 85% of transacting users located in smaller cities and towns. Its average order value stands at ₹315–₹350, which remains low as compared to Amazon and Flipkart.

Meesho’s Market Share

Meesho holds 37% of the e-commerce market in terms of order volume. The company’s gross merchandise value (GMV) run rate is at $6.2 billion for FY25. As per reports, the company is projected to grow at a 26% compound annual rate through FY31.

Meesho’s IPO Plans

The company is preparing for an initial public offering (IPO) later this year, with a target valuation of $10 billion. Morgan Stanley, Kotak Mahindra Capital, and Citi are advising on the process.

Read more: Meesho IPO: Company to Issue ₹411.4 Crore Bonus Shares Before Public Listing!

Conclusion

Meesho is expanding its product portfolio and brand partnerships while maintaining its existing e-commerce model focused on low-cost access and high order volumes.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.

Published on: Jun 5, 2025, 12:11 PM IST

Team Angel One

Team Angel One is a group of experienced financial writers that deliver insightful articles on the stock market, IPO, economy, personal finance, commodities and related categories.

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