Tech Mahindra Advances to Fourth Rank in India and Ninth Globally in Brand Strength Index

Tech Mahindra announced significant progress in its global brand standing following the release of the Brand Finance IT Services 25 Report 2026. The company advanced to the fourth position among Indian‑headquartered IT services firms and secured the ninth position globally in the Brand Strength Index rankings.

Its brand was valued at USD 3.4 billion in 2026 with a brand rating of AA+, marking a year‑on‑year improvement in brand strength. The latest assessment underscores the company’s growing global resonance driven by strategic branding initiatives and rising customer engagement.

Brand Strength Index Shows Significant Year-On-Year Improvement

Tech Mahindra recorded a BSI score of 78.1, reflecting a notable improvement compared to the previous year. Brand Finance’s evaluation benchmarked IT services brands worldwide across indicators such as brand strength, familiarity, reputation and long‑term business potential.

The company moved to ninth place among the Strongest Brands in the Top 25 Most Valuable IT Services Brands 2026 list. This movement positions Tech Mahindra among the top five companies showing the largest gains in BSI, highlighting meaningful brand momentum.

Strategic Branding and Engagement Initiatives Drive Growth

The company’s leadership attributes the strengthened global brand performance to its renewed strategic direction. Tech Mahindra’s Chief Marketing Officer, Peeyush Dubey, emphasised that the progress reflects the clarity of the firm’s ‘Scale at Speed’ vision and the impact of its refreshed brand identity.

He noted that brand engagement platforms such as the Global Chess League have played a role in connecting with audiences and enhancing global visibility. The company’s ‘AI Delivered Right’ strategy also supports responsible and scaled innovation aligned with enterprise demand for AI‑driven solutions.

Refreshed Brand Identity Marks Milestone In Company’s Evolution

In 2025, Tech Mahindra introduced a refreshed brand identity to mark its 39th anniversary. This evolution was designed to reflect the company’s agility and future‑ready positioning amid rapid advances in AI and digital transformation.

The new brand language incorporates a modern visual system anchored by a distinctive lozenge symbol inspired by the Mahindra Group’s Rise beam. The updated identity reinforces the firm’s global ambition and positions it as a progressive, purpose‑driven partner for enterprises worldwide.

Industry Recognition Highlights Global Competitiveness

David Haigh, Chairman and CEO of Brand Finance, stated that Tech Mahindra’s improved global ranking reflects its sustained focus on brand building and innovation. He noted that the company’s record‑high BSI score demonstrates resilience and relevance in a highly competitive IT services landscape.

The assessment also underscores the effectiveness of the company’s strategic priorities, including responsible AI adoption, differentiated platforms and a broadening global presence. The new ranking further validates Tech Mahindra’s competitive positioning in the global IT services sector.

Read More: Deep Tech Startup Aule Space Secures ₹2 Million Funding Led by pi Ventures.

Conclusion

Tech Mahindra’s advancement in the Brand Strength Index and its USD 3.4 billion brand valuation signal a strong step forward in global brand positioning. The company’s enhanced rankings reflect sustained investment in brand strategy, innovation and stakeholder engagement.

With its refreshed identity and AI‑aligned strategy, Tech Mahindra continues to strengthen its presence in the global IT services marketplace. The Brand Finance 2026 recognition reinforces the company’s long‑term brand development trajectory.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.