Swiggy Ltd. has expanded its premium lifestyle and travel concierge app, Crew, to key metropolitan cities including Mumbai, Bengaluru, and the National Capital Region (NCR).
Designed for busy urban professionals, the service aims to simplify everyday errands and elevate personal experiences through a single digital platform.
Originally launched as a pilot earlier this year, Crew is Swiggy’s latest venture into lifestyle technology, a natural evolution beyond its food delivery and quick commerce businesses. The app helps users manage everyday activities, from booking tables and organising events to planning travel itineraries and sourcing unique gifts.
Subscription to Crew is priced at ₹999 for three months, offering members exclusive access to personalised assistance and curated deals.
The company said that users during the pilot phase engaged with the app to plan holidays, find gifts, get watches repaired, and even arrange child-friendly transfers for overseas travel.
As per the news reports, Swiggy Co-Founder Phani Kishan Addepalli described Crew as a bold move towards creating a digital personal assistant that helps people reclaim their time.
“Crew is a bold step for us to become an efficient personal concierge who gets things done. Swiggy has always aimed to give people back their time so they can focus on what matters most to them,” he said.
The app allows customers to handle daily tasks such as cab bookings and restaurant reservations, merging convenience with a touch of personalisation. With its rollout to major cities, Swiggy is positioning Crew as a lifestyle companion for India’s fast-paced metropolitan consumers.
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As of November 12, 2025, at 11:10 AM, Swiggy share price is trading at ₹395.60 per share, reflecting a gain of 0.34% from the previous closing price. Over the past month, the stock has declined by 9.02%.
The launch of Crew across India’s top metros marks a new chapter in Swiggy’s diversification journey. By entering the premium lifestyle services space, the company is extending its brand promise of convenience, blending technology and personal assistance to transform how urban users manage their everyday lives.
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Published on: Nov 12, 2025, 1:44 PM IST
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