The Ramco Cements Limited has launched “Hard Worker”, a new identity for its construction chemical products portfolio. Covering 20 solutions such as adhesives, waterproofing, bonding agents, and repair mortars, the brand aims to meet the specific requirements of India’s construction industry.
The division, which recorded ₹210 crore in FY25, has set a target of reaching ₹2,000 crore over the next four to 5 years.
The “Hard Worker” portfolio currently includes 20 products and is expected to double to 40 in the coming years. These products are manufactured in house at Ramco’s dedicated facilities, enabling consistent quality and closer control of processes.
The company has stated that production methods are designed with environmental considerations in mind, ensuring the solutions are aligned with sustainable practices.
The Indian construction chemicals industry is projected to expand significantly, with estimates placing the market size at around ₹40,000 crore by 2030. Growth drivers include rapid urbanisation, government-led infrastructure projects, and rising demand for materials that improve durability and performance. Within this context, Ramco Cements aims to strengthen its position by using in-house research and development, along with its existing cement distribution network, to build market share in this segment.
At present, “Hard Worker” products are distributed across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Odisha, and West Bengal. The company intends to gradually expand its coverage to other states by leveraging its dealer and sub dealer network of more than 33,000 outlets.
To support visibility, Ramco Cements will launch a marketing campaign across television, digital platforms, outdoor spaces, and in store branding. The campaign will focus on product awareness and customer engagement, particularly among contractors, builders, and homeowners.
Managing Director P.R. Venketrama Raja noted that the launch is designed to address the practical needs of construction professionals and individual consumers. Chief Executive Officer A.V. Dharmakrishnan highlighted that expanding the portfolio aligns with Ramco’s shift toward offering integrated construction solutions beyond cement.
Ramco Cements, the flagship company of the Ramco Group, recorded annual revenues of approximately ₹8,500 crore in FY25. The company operates 11 cement plants with a clinker capacity of 16 MnTPA and a cement capacity of 24.44 MnTPA.
In addition, it runs five construction chemical plants with a combined capacity of 0.5 MnTPA. The business also manages a diversified energy portfolio of 403.94 MW of captive power, including thermal, waste heat recovery, and wind energy.
The company’s R&D Centre in Chennai continues to support product development and innovation.
Ramco Cements shares were was trading at ₹1,082.70, a decline of 0.35% compared to the previous close of ₹1,086.50. The stock opened at ₹1,093.00, touched a high of ₹1,093.00 and a low of ₹1,078.60 during the session. The volume-weighted average price (VWAP) stood at ₹1,084.43.
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The introduction of the “Hard Worker” identity represents a structured step in Ramco Cements’ plan to expand its construction chemicals division. With clear revenue targets, additional product launches, and nationwide marketing plans, the company is positioning the division as a long term growth contributor alongside its core cement business.
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Published on: Aug 20, 2025, 11:41 AM IST
Neha Dubey
Neha Dubey is a Content Analyst with 3 years of experience in financial journalism, having written for a leading newswire agency and multiple newspapers. At Angel One, she creates daily content on finance and the economy. Neha holds a degree in Economics and a Master’s in Journalism.
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