Nykaa has marked a new milestone in its journey with Korean beauty by launching premium haircare brands Mise En Scène and RYO in India. This expansion commemorates a successful 10-year partnership with Korea's beauty giant, Amorepacific, offering Indian consumers access to globally renowned haircare products.
Kicking off its latest move in the beauty segment, Nykaa has added two specialised Korean haircare brands to its growing portfolio. Mise En Scène, Korea’s top-selling haircare brand, is best known for its Perfect Serum line and the Salon 10 range. These products focus on achieving the signature “glass hair” look using salon-grade technology and a luxurious oil blend for intense shine and repair.
RYO takes a traditional approach, focusing on scalp care using Korean herbal science. Its products, like the RootGen range, cater to specific needs such as hair fall, with different solutions for men and women. The brand aims to redefine how Indian consumers approach scalp and hair wellness through high-performance formulations rooted in heritage and innovation.
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Nykaa’s entry into Korean haircare follows its success in popularising K-beauty skincare brands like Laneige, Innisfree, Sulwhasoo and COSRX in India. Haircare is now seen as the next phase of this trend, combining Korean innovation with Indian beauty needs. The collaboration seeks to mirror the skincare revolution with products tailored for India’s diverse hair types.
The full product lines of Mise En Scène and RYO are now available through Nykaa’s e-commerce platforms and select retail stores across India. With this launch, Nykaa now hosts 8 Amorepacific brands, celebrating nearly 10 years of a transformative partnership that began with Innisfree in 2016.
On September 3, 2025, FSN E-Commerce Ventures share price (NSE: NYKAA) opened at ₹233.45 on NSE, above the previous close of ₹232.52. During the day, it surged to ₹236.50 and dipped to ₹231.35. The stock is trading at ₹236.09 as of 12:46 PM. The stock registered a moderate gain of 1.54%.
Over the past week, it has moved up by 0.96%, over the past month, it has moved up by 11.68%, and over the past 3 months, it has moved up by 20.77%.
Nykaa’s launch of Mise En Scène and RYO underlines the rising demand for Korean haircare in India. These additions are expected to strengthen the K-beauty category by offering diverse, high-quality solutions that combine science, tradition, and global expertise.
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Published on: Sep 3, 2025, 2:54 PM IST
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