India’s snack food industry is undergoing significant changes. Consumers are buying more packaged snacks as lifestyles become busier. This trend is driving consolidation, where bigger companies buy or partner with smaller, successful regional brands to expand their reach.
Thus, it comes as no surprise that ITC and PepsiCo are reportedly intending to compete to acquire a 10% stake in Balaji Wafers.
Balaji Wafers is a well-known regional brand for Indian snacks that started in Gujarat in 1974. It has become more popular than Lays and Kurkure in some places, by offering better margins to local shopkeepers. It also exports its products to the UK, the US, and West Asia.
Today, it sells its products like potato chips and namkeen in many states in the western and central parts of India. It has a strong customer base and loyal following, which makes it attractive for big investors.
In FY24, Balaji reported:
Now, the company is reportedly in talks to sell up to 10% of its equity at a valuation of around ₹40,000 crore (~US$4.53 billion). The goal is to raise funds for nationwide expansion.
ITC is known for its wide range of businesses, from cigarettes to packaged food and hotels. But in recent years, ITC has been focusing more on its food and beverage business. If it wins the bid, buying a stake in Balaji Wafers would help ITC grow stronger in the packaged snack market, which is a key area of focus.
The 1-year return of the ITC share price is down 15.48%, it has grown over 139% in the last 5 years, showing long-term strength. The company is clearly focused on growing its food business, and this potential investment in Balaji Wafers fits that plan.
Read more: CarTrade Tech Sees 25% Surge in Traffic After GST Cut on Vehicles.
The fight between ITC and PepsiCo for a stake in Balaji Wafers is more than just a business deal. It reflects the rising value of Indian snack brands and the growing competition in the industry. The outcome could reshape the snack food market in India, making this a development to watch closely.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks. Read all the related documents carefully before investing.
Published on: Sep 12, 2025, 9:45 AM IST
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