
ITC shares came under pressure during the Budget session, falling close to 3%, as investors reacted not to a headline tax hike but to key changes buried in the fineprint.
The immediate trigger was the cigarette tax restructuring announced on December 31, which became effective from February 1, 2026. Under the new framework, excise duties were revised to a range of ₹2,050–₹8,500 per 1,000 sticks, along with a 40% GST.
This materially raises the overall tax burden on cigarettes, reviving concerns around demand slowdown, margin pressure, and the risk of illicit trade.
Much of this was already priced in, with ITC stock correcting nearly 24% over the past month and eroding close to ₹1 lakh crore in market capitalisation.
Adding to investor unease was a statutory change in the National Calamity Contingent Duty (NCCD). The government raised the NCCD rate on tobacco products from 25% to 60%, effective May 1, 2026.
However, the effective duty will continue at 25% through a notification. This means there is no immediate financial impact, but the move creates room for future tax hikes without legislative changes—keeping tobacco firmly on the government’s revenue radar.
Operationally, ITC’s core business remains steady. In the December quarter, revenue grew 6.2% year-on-year, with cigarette revenues rising 8% and volumes up 7%. Margins dipped to 59.9% due to high-cost leaf inventory, though management expects moderation ahead.
Read More: Union Budget 2026: Tax Increase Hits Indian Cigarette Companies; ITC, Godfrey Phillips in Focus!
As of February 04, 2026, at 12:20 PM, ITC share price on NSE was trading at ₹313.10 down by 1.12% from the previous closing price.
The recent fall in ITC is driven more by policy uncertainty than structural weakness. Long-term prospects remain intact, but near-term volatility is likely as investors track future taxation signals.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
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Published on: Feb 4, 2026, 1:56 PM IST

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