Hyundai Motor India Named Key Sponsor for ICC Men’s T20 World Cup 2026 on JioHotstar

As per The Economic times report, JioStar has named Hyundai Motor India Limited as the Connected TV co sponsor for the ICC Men's T20 World Cup 2026, a tournament that will be streamed on JioHotstar. 

Hyundai partnership with JioStar for ICC T20 World Cup 

The agreement gives Hyundai branding across JioStar’s Connected TV platform for the month long event. The tournament runs from February 7, 2026, to March 8, 2026, and features 20 teams divided into 4 groups. Matches will be played at 8 venues including Narendra Modi Stadium in Ahmedabad and Eden Gardens in Kolkata. 

Connected TV advertising landscape 

Industry estimates indicate that over 6,00,00,000 Indian households now watch content via Connected TV. Live sports attract a large share of prime time screen time, making the platform attractive for advertisers seeking high attention viewership. 

Read More: Hyundai Motor India Share Price in Focus; Profit Rises 6% in Q3 FY26 Results! 

Benefits for Hyundai and the digital ecosystem 

Hyundai aligns its brand with a property that generates billions of minutes of viewership in India. The partnership also supports Hyundai’s strategy to stay relevant as audiences shift to large screen streaming. 

Event broadcast and viewer experience 

JioStar serves as the official broadcaster, delivering the matches through JioHotstar’s smart TV interface. The integration of digital targeting with television scale enables precise audience measurement and frequency control. 

Hyundai Motor India Share Price Performance  

As of February 03, 2026, at 2:10 PM, Hyundai Motor India share price on NSE was trading at ₹2,200.10 up by 0.10% from the previous closing price. 

Conclusion 

The Hyundai‑JioStar deal underscores the increasing role of Connected TV in India’s live sports advertising ecosystem, providing both the sponsor and the broadcaster with a platform that combines wide reach with digital precision. 

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