CRED Launches IndusInd Rupay Credit Card

CRED has introduced a new credit card program with IndusInd Bank (NSE: INDUSINDBK) designed to deliver higher rewards and greater flexibility for its members. The first card under this program is the CRED IndusInd Bank Rupay Credit Card, aimed at digital-savvy consumers with multiple cards and a lifestyle centered on online shopping.

Rewards and Earning Potential

Cardholders can earn 5% rewards on all e-commerce transactions across merchants and 1% rewards on offline purchases, including payments made through CRED Scan and Pay. This marks a departure from traditional reward structures that restrict users to select merchants or limited redemption channels.

Flexible Redemption Options

The company stated that this card ensures instant and frictionless redemption. Members can redeem points across the CRED ecosystem, including 500+ CRED Pay merchants, 2,000+ products on CRED Store, and the newly launched flights (powered by Ixigo) and hotels (powered by Expedia) platforms. Every point earned is equivalent to ₹1, providing transparency and value.

Effortless Use and Easy Onboarding

The card automatically applies points during relevant transactions, making redemption seamless. Furthermore, the onboarding process is simple, with zero joining fees and a 2-minute application process, enabling quick access to benefits.

Kunal Shah, Founder, CRED, said, “The creditworthy deserve the freedom of choice. The new CRED credit card program turns every online spend into an act of self-expression, with rewards that follow taste, not terms. Instant redemption upgrades every transaction, merging product, platform, and privilege into a seamless lifestyle extension.”

Mr. Soumitra Sen, Country Head – Consumer Banking & Marketing, IndusInd Bank, said, “The IndusInd– CRED partnership is a natural fit – both brands share a DNA of innovation, exclusivity, and premium experiences. CRED brings a highly curated, digital-native community, while IndusInd brings the banking pedigree, credit expertise, and lifestyle benefits. Together, this co-brand will capture the fast-growing ecommerce and affluent spend segment, positioning the card as the default choice at checkout and reinforcing our leadership in the premium consumer space.”

Also Read: IndusInd Bank Launches Indus StartUp Banking to Empower Founders!

Conclusion

The CRED IndusInd Bank Rupay Credit Card sets a new benchmark in the Indian credit card ecosystem by offering unmatched rewards on online shopping and seamless redemption across travel, lifestyle, and retail. With its user-centric design and transparent value proposition, it empowers members to spend, earn, and redeem on their terms without compromise. 

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