Air India and Zomato Partner to Redefine Travel and Food Loyalty Programs

In a unique cross-industry collaboration, Air India and Zomato have partnered to offer customers combined rewards in both travel and dining. Effective immediately, the tie-up integrates Air India’s Maharaja Club ecosystem with Zomato’s app, creating opportunities for users to earn points and enjoy exclusive perks when they engage with either platform.

Key Benefits for Users

• Points on Food Orders: Zomato customers spending more than ₹499 on food delivery will earn 2% Maharaja Points.
• Welcome Bonus: New Maharaja Club members linking their accounts via Zomato will receive 2,000 bonus points after completing their first Air India flight, redeemable for future travel.
• Daily Lucky Draw: One user each day will win a complimentary one-way Economy Class ticket voucher, valid for booking and travel within six months.

Official Remarks

As per the press release, Sunil Suresh, Head of Marketing, Loyalty & E-commerce at Air India, said: “We are delighted to partner with Zomato to bring together travel and food, two subjects that are at the heart of family discussions and individual lifestyles. This partnership is in line with our continuing efforts to strengthen the value proposition of Maharaja Club and our vision of building it into one of the most rewarding loyalty programmes across industries.”

Rahul Gupta, VP at Zomato, commented: “We’re always looking for ways to make Zomato more useful in our customers’ lives. With this partnership, customers can earn Air India Maharaja points when they order food on Zomato. It’s a simple idea that makes our product more rewarding and will now take you places - literally.”

Strategic Context

Air India, as a Star Alliance member, already provides global recognition and travel privileges through its loyalty programme. Over the past two years, more than 50 brands across multiple categories have partnered with Maharaja Club, steadily expanding its appeal. The tie-up with Zomato further strengthens this proposition by connecting everyday dining with aspirational travel rewards.

Conclusion

By combining the strengths of a global airline and a leading food delivery platform, the Air India–Zomato partnership creates a new dimension of customer engagement. The initiative not only enriches loyalty benefits but also demonstrates how cross-industry alliances can deliver lifestyle value that goes beyond traditional travel or food experiences.

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