₹5 Noodles, ₹1 Ketchup: Reliance Bets on Value with SIL Foods Relaunch

Reliance Consumer Products has officially stepped into the packaged foods market with the relaunch of SIL. The move marks a major expansion for the company into everyday food products. With this launch, the company aims to build a strong presence in the highly competitive packaged foods segment, starting with a wide and affordable product range.

SIL Becomes Reliance’s Flagship Foods Brand

SIL has been positioned as the flagship brand for Reliance Consumer Products’ food business. The brand has been refreshed with a modern look while keeping its familiar flavours intact. The idea is to blend nostalgia with today’s expectations around quality, taste and value.

By placing SIL at the centre of its food strategy, Reliance is laying the groundwork for a larger, long-term foods portfolio that can cater to Indian households across income levels.

Wide Product Range Across Daily Staples

The relaunched SIL brand will debut with products across multiple food categories. These include noodles, jams, ketchups, sauces and spreads: items that are commonly used in Indian kitchens.

In the noodles category, four variants have been introduced: Masala, Atta with Veggies, Korean K-Fire and Chow-Chow. Prices are set to start as low as ₹5, signalling a strong focus on affordability and mass reach.

SIL Ketchup is made using real tomatoes and does not contain artificial ingredients or synthetic colours. It will be available in small packs starting at ₹1. The Mixed Fruit Jam is prepared using eight different fruits and offers higher fruit content, with packs starting from ₹22.

Focus on Value, Access and Scale

The refreshed SIL portfolio is designed to meet the needs of modern consumers while remaining budget-friendly. Small pack sizes and low entry prices suggest a clear push towards accessibility, especially in price-sensitive markets.

This strategy aligns with Reliance’s broader consumer business approach, which focuses on scale, value pricing and wide distribution. The packaged foods segment also offers long-term growth opportunities as demand for convenient and branded food products continues to rise in India.

Read more: Savings vs BSBD Accounts: Which One Should You Use After RBI’s New Rules?

Conclusion

The relaunch of SIL marks a key milestone for Reliance Consumer Products as it makes its first comprehensive entry into packaged foods. By reviving a trusted legacy brand and combining it with modern products and aggressive pricing, the company is positioning itself to compete strongly in everyday food categories. Over time, SIL could become a cornerstone of Reliance’s ambitions in the fast-moving consumer goods space.

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