Zoho to Enter Consumer Payments Space With New Payments App ‘Zoho Pay’

Zoho Corporation is preparing to launch Zoho Pay, a new consumer payments app that will also be available inside its messaging platform Arattai, as per the news reports. The app will allow users to send and receive money and make digital payments. 

This is Zoho’s entry into the consumer payments space, where it will compete with Google Pay, PhonePe, and other existing players.

Expansion Into Consumer Payments

The introduction of Zoho Pay comes as part of the company’s plan to expand its financial technology operations. Zoho already runs Zoho Payments, which provides business payment and point-of-sale (POS) solutions. The company now plans to build a financial services ecosystem that includes lending, broking, insurance, and wealth management in the coming years.

Integration with Arattai

Zoho Pay will be linked with Arattai, Zoho’s homegrown chat app launched in 2021. Arattai, which focuses on privacy and secure communication, allows group chats, video calls, and file sharing. With the new integration, users will be able to complete transactions without leaving the chat window. The app has gained traction recently and crossed 48 million downloads on the Play Store in 2025.

Testing and Launch Timeline

According to Sivaramakrishnan Iswaran, CEO of Zoho Payments Tech, Zoho Pay is currently undergoing internal testing. The app will be introduced in phases over the next few months. It will be available as both a standalone app and as part of Arattai. The company has not yet announced a specific launch date.

Fintech Updates and Licences

Zoho received a payment aggregator licence in February 2024, allowing it to operate payment services across India. The company has also partnered with NPCI’s NBBL to support digital payment systems. Recently, it launched smart POS devices, QR soundboxes, and virtual account services to improve payment capabilities for businesses.

Zoho Financial performance

Zoho reported ₹8,703.6 crore in operating revenue for FY23, a 30% rise from ₹6,710.7 crore in FY22. Net profit increased to ₹2,836 crore, compared to ₹2,749 crore in the previous year. The company continues to expand its fintech operations while maintaining steady financial growth.

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Conclusion

Zoho Pay’s launch will extend the company’s presence from business-focused payment tools to consumer transactions, adding another layer to its growing fintech operations.

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