boAt’s Parent Imagine Marketing Gets SEBI Approval for ₹1,500 Crore IPO

Imagine Marketing, the parent company behind Indian wearables brand boAt, has received the green light from SEBI for launching its ₹1,500 crore initial public offering. 

The IPO will comprise a fresh issue and offer for sale by current investors, with funds targeted towards business growth and operational needs.

IPO Structure and Key Stakeholders Involved

The ₹1,500 crore IPO includes a fresh issue of ₹500 crore and an offer for sale worth ₹1,000 crore. Existing stakeholders such as Aman Gupta and Sameer Mehta, along with investment firms like South Lake Investment Limited, Fireside Ventures, and Qualcomm Ventures, are participating in the offer for sale. 

Sameer Mehta is set to offload equity worth ₹75 crore, while Aman Gupta will sell shares amounting to ₹225 crore. South Lake Investment plans to divest ₹500 crore, Fireside Ventures Investment Fund-I (Scheme of Fireside Ventures Investment Trust) ₹150 crore, and Qualcomm Ventures LLC (Individual Selling Shareholders) ₹50 crore.

Utilisation of IPO Proceeds

The company intends to utilise ₹225 crore from the IPO proceeds for funding its working capital requirements. Another ₹150 crore will be directed towards advancing brand visibility and marketing initiatives. The remaining funds will be used for general corporate purposes to strengthen its business framework and scalability.

Previous Attempt and Profitability Turnaround

This marks Imagine Marketing’s second IPO attempt. In January 2022, the company filed for a ₹2,000 crore IPO but later deferred it. BoAt has now staged a notable financial comeback, reporting a consolidated profit of ₹60 crore in FY25, after incurring losses of ₹79.7 crore in FY24 and ₹129.5 crore in FY23.

Read More:India’s IPO Market Hits Record High: ₹4.18 Lakh Crore Drafts Filed!

Business Overview and Growth Highlights

Founded in 2013 by Aman Gupta and Sameer Mehta, the Gurugram-based firm has built a strong market presence across audio, wearable tech, personal grooming, and mobile accessories. 

For FY25, the company reported revenue of ₹3,097.8 crore, attributing performance to leadership in the audio segment and strategic expansion into wearables and new verticals.

Conclusion

Imagine Marketing’s ₹1,500 crore IPO reaffirms its focus on sustained growth and renewed market strength. With improved profitability and clear utilisation plans, the company aims to leverage capital for aggressive expansion and enhanced brand outreach.

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