Infosys share price was in focus on June 18, 2025, after the company announced a strategic collaboration with Adobe aimed at transforming the global marketing landscape using artificial intelligence.
Infosys share price was down by 0.42% as of 3:21 PM on June 18, 2025. The company announced a significant strategic collaboration with Adobe. The move aims to harness the power of artificial intelligence to revolutionise marketing functions for global enterprises.
Infosys and Adobe have partnered to offer a comprehensive AI-driven solution to modernise the marketing lifecycle. The collaboration integrates Infosys Aster™, a suite of AI-powered marketing services, with Adobe’s content and customer experience platforms to help brands deliver personalised campaigns, automate workflows, and enhance customer engagement at scale.
The focus is on enabling global marketers to streamline their operations and amplify their digital impact across touchpoints and geographies. This initiative is geared towards creating real-time, seamless experiences that combine creative content, behavioural data, and AI insights.
A key component of the partnership is enabling Chief Marketing Officers (CMOs) to deliver unified brand experiences irrespective of platform or scale. Infosys Aster™ brings agility and industry expertise, while Adobe’s Real-Time CDP and GenStudio power content creation, segmentation, and experience delivery.
An example cited in the press release involved a communications service provider leveraging both platforms to target millions of customers with tailored in-app promotions, boosting digital engagement by 40%.
The collaboration supports brands in deploying hyper-targeted campaigns through AI-based personalisation. With Adobe’s technology and Infosys Aster’s systems integration, marketers can better understand customer behaviour and design campaigns that respond dynamically to user preferences.
One jewellery brand used this joint solution to build immersive campaigns featuring dynamic 3D modelling, leading to a 27% improvement in performance. This demonstrates the potential of AI-powered content strategies in driving business outcomes.
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Beyond personalisation, the offering aims to automate core marketing functions. With autonomous agents, marketers can plan, execute, and optimise campaigns more efficiently. A major technology company rebuilt its marketing stack using Infosys Aster™ and Adobe’s digital marketing tools, achieving a 20% boost in campaign deployment efficiency.
This integration allows marketing teams to respond swiftly to changing market conditions while reducing manual interventions and delays.
Sumit Virmani, Infosys’ Global Chief Marketing Officer, stated that AI has moved from being a productivity tool to a “true navigator” for marketing teams. He emphasised that this joint initiative will help CMOs meet their growth ambitions while managing complex brand experiences.
Adobe's Anil Chakravarthy echoed this sentiment, highlighting that impactful, personalised content is the key to cutting through the noise in today’s digital economy.
IDC’s Douglas Hayward added that AI-native marketing tools, such as those provided in this collaboration, are essential for meeting the evolving expectations of both business and individual customers.
This collaboration is aligned with Infosys’ broader digital transformation goals, including promoting AI-first marketing strategies and responsible AI practices. The aim is to foster trust, improve brand integrity, and help enterprises meet the evolving demands of the modern consumer.
With over 300,000 employees across 56 countries, Infosys continues to position itself as a global digital services leader. The alliance with Adobe marks a key step in offering integrated marketing transformation solutions powered by advanced technologies.
Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
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Published on: Jun 18, 2025, 3:51 PM IST
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