ICICI Prudential Life Launches Investment Plan Tailored for Youth

ICICI Prudential Life Insurance has unveiled a new unit-linked insurance plan (ULIP) named ICICI Pru Smart Insurance Plan Plus, primarily targeting young investors. The plan supports investments beginning at just ₹1,000 per month and combines life insurance coverage with market-linked returns. 

Buyers can access the product entirely through a digital platform, making it easily available to tech-savvy individuals. It offers 25 fund options and 4 portfolio strategies, with the added benefit of free fund-switching. An optional Waiver of Premium feature ensures continued investment in case the policyholder is unable to make future payments.

Target Audience and Value Proposition

The insurance provider aims to attract India’s younger population, which constitutes nearly 65% of the demographic. Designed especially for first-time earners and new professionals, the plan offers a cost-effective and tax-friendly means to begin building wealth early. 

According to Amit Palta, Chief Product and Distribution Officer at ICICI Prudential Life Insurance, “This cost-effective and tax-efficient product allows young individuals, including first-jobbers, to start early and stay invested for the long term.”

Read More: ICICI Prudential AMC Launches Mega IPO with Record Syndicate!

ICICI Prudential Life Insurance Share Price Performance

As of 26 June 2025, 3:00 PM, ICICI Prudential Life Insurance shares are trading at ₹646.90 per share, a surge of 1.93%. Over the past month, the stock has declined by 0.48%

Conclusion

The launch is part of ICICI Prudential’s broader goal to deliver flexible, affordable insurance products that align with modern consumer needs. The plan supports long-term wealth creation and provides financial security to policyholders and their families. It also allows policyholders to adjust their asset allocation as needed over time, promoting both financial growth and protection.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.