Fibe Set to Launch UPI App Like Paytm and GPay Offering Value-Added Services

TPG-backed lending fintech firm Fibe is preparing to launch its own UPI (Unified Payments Interface) app within the next 3 months. This move will mark its entry into India’s rapidly growing digital payments market, which is currently dominated by players like PhonePe, Google Pay, and Paytm.

Why Now? 

The UPI ecosystem has seen major growth in recent years, with millions of Indians now using UPI for daily transactions. New players like Super.Money and Navi have also stepped into this space, signalling the opportunities available for fintechs that want to build their brand in digital payments. By launching its own app, Fibe aims to tap into this growing trend and offer users a fresh alternative.

Fibe’s Unique Advantage  

Fibe is not new to the fintech game. According to Fibe’s senior management, the company already powers 8–10 loan service providers (LSPs) across the market. This means they have a strong backend system that supports lending operations at scale. "Since we deeply understand lending and monetisation, the idea is to explore doing one or two things directly in the payments space, starting with UPI," he said.

This experience gives Fibe a unique advantage: while other new UPI apps focus only on payment transfers, Fibe can integrate its lending capabilities to offer value-added services such as credit lines or EMI-based purchases directly through the app.

Challenging the Giants Like GPay and Paytm

 Although UPI giants like PhonePe and Google Pay dominate the market, the entry of new players often leads to innovation and better offerings for users. With a combination of lending expertise and digital payments, Fibe could position itself as a strong alternative—especially for users looking for credit-based solutions.

Read more on: UPI Apps Like Paytm and GPay to Show Only Real Beneficiary Names from June 30, 2025 to Curb Frauds 

Conclusion 

Fibe’s upcoming UPI app signals the firm’s ambition to expand beyond lending and become a full-stack fintech provider. With a strong backend and growing market interest, the company is betting big on UPI to drive its next phase of growth. However, it will face stiff competition from well-established players already deeply rooted in Indian consumers’ payment habits.
 
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