Delhivery Enters Intracity Delivery Service to Rival Uber and Rapido

Delhivery, India’s largest integrated logistics provider, has officially forayed into the short-haul parcel delivery market with the launch of its intracity delivery service, Delhivery Direct. This marks a key strategic expansion for the company as it diversifies its offerings amid growing competition in the logistics space. The service is currently operational in Delhi-NCR and Bengaluru following a pilot in Ahmedabad.

Delhivery Targets Rapid Urban Deliveries with ‘Direct’

Delhivery Direct enables customers to schedule local deliveries via a dedicated mobile application, with a pickup guarantee within 15 minutes of booking. The service supports a range of delivery vehicle options, including 2-wheelers, 3-wheelers, and 4-wheelers, catering to both small parcels and larger consignments. By entering this space, Delhivery now directly competes with established intracity delivery players such as Uber, Rapido, and Porter.

Sahil Barua, Managing Director and CEO of Delhivery, stated, “We are now fully live with Delhivery Direct across NCR and Bengaluru—two of the largest markets for on-demand intracity service in India—and will rapidly expand to key metros.” The new initiative aligns with the broader trend of rising same-day delivery demands, largely driven by quick-commerce platforms that promise ultra-fast fulfilment of essentials like groceries and gadgets.

A Strategic Shift in a Changing Logistics Landscape

The move into on-demand urban logistics comes at a time when third-party logistics providers like Delhivery are reevaluating their strategies. With e-commerce giants such as Amazon and Flipkart increasingly leaning on their in-house delivery systems, independent logistics firms are turning to diversified models to retain relevance and market share.

In addition to serving customers, Delhivery Direct also aims to attract gig workers by offering flexible schedules and stable earning opportunities. The company highlighted that its wide-reaching logistics network would support this new model, allowing for greater scalability and service reliability. The Delhivery Direct app is currently available for download on both Google Play and the App Store.

Read More: Delhivery Share Price in Focus as CCI Clears ₹1,407 Crore Ecom Express Deal!

Delhivery Share Price Performance 

As of 20 June 2025, Delhivery share price closed at ₹357.50 per share, a 0.63% decrease. Over the month, the stock has surged by 2.70%.

Conclusion

With the launch of Delhivery Direct, the company has taken a decisive step toward strengthening its presence in the high-potential intracity delivery market. By leveraging its existing infrastructure and focusing on both customer convenience and gig worker empowerment, Delhivery positions itself to be a significant player in the rapidly evolving urban logistics ecosystem.

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