Digital Gold Sales Reach Record ₹3,926 Crore in January 2026

Digital gold sales in India have reached a new milestone with transactions touching ₹3,926 crore in January 2026, reflecting growing investor interest in this alternative investment option. 

Record Transaction Volume on Digital Gold 

According to National Payments Corporation of India (NPCI) data, digital gold purchases through UPI reached ₹3,926 crore with 219 million transactions in January 2026.  

Over 90% of all digital gold purchases in the country happen through UPI, the nation's most popular digital payment method. 

Growth Trajectory on Digital Gold 

Digital gold sales have shown significant growth, increasing from ₹762 crore in January 2025 to ₹2,290 crore in October 2025. However, sales dipped to around ₹1,200 crore in November following SEBI's warning that digital gold is unregulated. 

Investment Features of Digital Gold 

Digital gold allows fractional ownership, with customers able to purchase gold from ₹1 to around ₹2 lakh daily. The investment involves GST, storage costs, and platform fees. Unlike Gold ETFs which require a demat account, digital gold platforms offer more accessibility for retail investors. 

Read More: Soaring Gold Prices Push Titan Towards Lab-Grown Diamonds; Middle-Class Demand Under Pressure! 

Conclusion 

Digital gold sales in India have demonstrated consistent growth despite regulatory concerns, with UPI emerging as the preferred payment channel for these transactions. The product's accessibility and fractional ownership features continue to attract investors. 

Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.