Brightcom Share Price Dip 5% Despite Global Rise in Pixalate STI Rankings

Brightcom Group Limited (BCG) has announced a notable improvement in its global rankings on Pixalate’s Seller Trust Index (STI) in the Mobile SSP (Supply-Side Platform) category. The enhanced positioning reinforces the company's commitment to transparency, traffic integrity, and high-quality digital advertising practices.

Pixalate STI: A Globally Respected Benchmark

Pixalate’s Seller Trust Index is a widely recognised and independent benchmark that ranks digital advertising platforms using key criteria such as:

• Direct ties with premium publishers
• Verification of seller paths via the SupplyChain Object (SCO)
• Effectiveness in mitigating Invalid Traffic (IVT)
• Integrity of bundled inventory
• Country-specific market share

Pixalate’s ranking is based on proprietary technology that analyses over 50 billion global ad transactions each month, offering an impartial, buy-side perspective. Over 580 sellers across more than 140 countries are evaluated for the index.

Global Performance of Brightcom

Brightcom’s improved STI rankings across several key geographies underscore its growing credibility and market presence. Country-wise highlights in the Mobile SSP category include:

• 6th in China
• 10th in Spain
• 14th in Ireland and Japan
• 15th in France
• 17th in Switzerland

These results reflect Brightcom’s expanding influence in the APAC and EMEA regions.

Brightcom Group Share Price Performance

On July 15, 2025, Brightcom Group share price (NSE: BCG) opened at ₹19.67, slightly down from its previous close of ₹20.71. At 10:17 AM, the share price of BCG was trading at ₹19.67, down by 5.02% on the NSE.

Also Read: Brightcom Group Shares Resume Trading on BSE and NSE: Hit 5% Lower Circuit!

Conclusion

The improved rankings on Pixalate’s STI reinforce BCG’s reputation. The company’s continued focus on sustainability, fraud prevention, and quality inventory is helping it scale new heights in the global ad tech ecosystem.

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