Ather Energy is set to double its retail footprint across India, aiming for 700 Experience Centres by the end of FY26. This move follows the strong nationwide response to its family scooter, Rizta, which has significantly expanded the company’s customer base.
The company has attributed its aggressive expansion plans to the growing demand for its family scooter, Rizta, which has already crossed 1 lakh units in retail sales within a year of launch. This success has not only broadened Ather's customer base beyond performance enthusiasts but has also helped it penetrate previously underrepresented states such as Gujarat, Rajasthan, Maharashtra, Delhi, Madhya Pradesh, Odisha, and Chhattisgarh.
Currently, Rizta accounts for nearly 60% of the company’s total sales, and its popularity has unlocked fresh demand across Tier II and Tier III cities.
As of March 31, 2025, Ather operated 351 Experience Centres in India along with 24 outlets across Nepal and Sri Lanka. The southern region accounts for 46% of these, given Ather’s early presence there. Going forward, the company plans to triple its presence in North India while also expanding further in the eastern and western markets. The total number of centres is expected to reach 700 by FY26.
According to Ravneet Singh Phokela, Chief Business Officer at Ather Energy, said “ Expanding to 700 Experience Centres is about staying ahead of this demand curve and ensuring that wherever our customers are, they have easy access to the full Ather experience.”
Alongside its retail scale-up, Ather continues to grow its charging and service infrastructure. As of March 2025, the company had 3,578 fast-charging points under the Ather Grid, making it the largest such network for electric 2-wheelers (E2W)in India.
Additionally, the company is rolling out Gold Service Centres in key cities and offering Express Care services, which provide periodic maintenance within 60 minutes, ensuring a smooth post-sales experience for its customers.
Ather currently operates 2 plants in Hosur, Tamil Nadu: one for vehicle assembly and another for battery manufacturing. A 3rd manufacturing facility is under development at Bidkin, AURIC, Chhatrapati Sambhaji Nagar, Maharashtra. Once operational, Ather’s annual production capacity will rise to 1.42 million electric 2-wheelers.
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Founded in 2013 by Tarun Mehta and Swapnil Jain, Ather Energy is one of India’s pioneering players in the electric two-wheeler space. Its product line includes the Ather 450 series for performance seekers and the Rizta for family users. The company also holds several trademarks, designs, and patents, reflecting its investment in innovation and IP.
Ather Energy share price ended higher by 0.86% at ₹323.70 on NSE as on June 18, 2025. This positive movement followed the company’s announcement of a major expansion drive aimed at doubling its retail presence across India by the end of FY26.
With increased manufacturing capacity and an expanding fast-charging network, Ather is reinforcing its position in the electric two-wheeler segment. The planned scale-up marks a strategic response to emerging demand across new geographies in India.
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Published on: Jun 18, 2025, 4:02 PM IST
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