Aayush Wellness recently announced plans to set up a wholly owned subsidiary in Singapore. This move aligns with Aayush Wellness’s broader vision to expand its nutraceutical and healthcare portfolio in international markets, particularly in Southeast Asia.
The Board of Directors of Aayush Wellness has approved the formation of a wholly owned subsidiary in Singapore. With an initial capital of SGD 10,000, this move is a part of the company’s plan to strengthen its international presence. Singapore has been selected due to its growing importance as a hub for the nutraceutical industry in Southeast Asia.
The Southeast Asian nutraceutical market is estimated to reach $15.1 billion by 2028, growing at a CAGR of 7.5%. Factors such as increased health awareness, urban lifestyle changes, and the shift toward preventive healthcare solutions have contributed to this growth. Singapore, with its established health infrastructure and high per capita spending on wellness, presents a strong base for companies aiming to expand in the ASEAN region.
Singapore’s nutraceutical sector is valued at over $1.3 billion and is supported by a mature regulatory environment. Its ageing population and proactive health-conscious consumers have driven demand for supplements, functional foods, and herbal wellness products. Aayush Wellness plans to use Singapore as a regional base to support entry into neighbouring markets such as Malaysia, Indonesia, Thailand, and Vietnam.
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The subsidiary in Singapore will focus on adapting products to suit local regulatory requirements and cultural preferences. It aims to form strategic partnerships and create robust distribution networks through both traditional and e-commerce platforms. Additionally, the subsidiary will drive export growth from India and support international brand building. A regional research and innovation centre will also be established to tailor wellness offerings to market-specific needs.
Aayush Wellness share price has experienced substantial gains. The stock has delivered a remarkable 184.80% return over the last 3 months and gained 57.27% in just one month. On June 18, 2025, the stock hit the upper circuit of 2% and reached ₹173.30, marking a new 52-week high.
The expansion aligns with Aayush Wellness Limited’s long-term vision to deliver natural, sustainable, and science-based healthcare products to global consumers. Founded in 1989, the company has consistently focused on creating products that promote well-being through innovation. Its entry into the Singapore market is expected to lay the groundwork for further international collaborations and development in the wellness domain.
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Published on: Jun 18, 2025, 3:53 PM IST
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