Apple stock closed lower on June 9, 2025, following its keynote at the Worldwide Developers Conference (WWDC). Despite high expectations, the market reacted negatively to the company’s artificial intelligence announcements, sending shares down by 1.2%. Apple’s new features failed to excite investors who had anticipated a stronger competitive response in the AI space.
On the day of the event, Apple opened trading at $204.34. However, as the keynote progressed, the stock lost momentum. By the afternoon, it dropped to $201.42, representing a fall of $2.50 or 1.2% for the day. The stock reached a high of $205.97 and a low of $201.42 during the session. Apple’s current market capitalisation is approximately $3.09 trillion, with an earnings per share (EPS) of $7.08 (TTM) and a price-to-earnings (P/E) ratio of 28.45 (TTM).
Investors were particularly focused on Apple’s positioning in the artificial intelligence space. The event showcased the company’s new AI suite, branded as “Apple Intelligence”, which introduced updates to Siri and deeper app integration. However, the reception was lukewarm. Many market participants felt the announcements lacked the ambition seen from peers such as Google and Microsoft, who have already launched aggressive generative AI strategies.
The expectations were high, and Apple’s relatively cautious rollout may have contributed to disappointment. The perception that the company is arriving late to a rapidly evolving space has become a point of concern for market watchers.
The WWDC 2025 decline adds to an already challenging year for Apple. Year-to-date, the stock is down by 20%.
Several factors are at play. While Apple continues to be a dominant force globally, the company’s more conservative stance towards AI development has led to a performance gap compared to other technology firms. Investor sentiment has gradually shifted as competitors gain more visibility and momentum through faster innovation.
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Apple remains one of the most valuable companies in the world, but the stock’s recent trajectory highlights how sentiment can shift even for market leaders. The subdued response to the WWDC keynote indicates that in today’s market environment, product announcements must not only deliver innovation but also align with broader investor expectations around technology leadership, particularly in areas such as artificial intelligence.
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Published on: Jun 10, 2025, 4:21 PM IST
Team Angel One
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