Amul Expands into Organic Foods to Become Full FMCG Giant

Amul, one of India’s most trusted dairy brands, is now expanding into organic products. The company will soon offer certified organic tea, sugar, and spices, marking a big step beyond its usual milk-based items.

Amul Aiming to Be a Full FMCG Brand

As per news reports, this move is part of Amul’s larger goal to become a full-fledged FMCG (fast-moving consumer goods) company. Amul already sells a wide variety of products, and now it wants to grow even more by adding everyday kitchen staples to its list.

Strong Financial Growth

Amul had a great year financially, with revenue touching ₹66,000 crore in FY25. Mehta also shared that Amul is now India’s biggest FMCG company, earning 10% more than its closest multinational rival. The company hopes to reach ₹1 lakh crore in revenue by the end of FY26.

Focus on Ice Cream and Protein Beverages

As per news reports, Amul’s ice cream sales are expected to grow by 35% to 40% this year. To meet the rising demand for health products, Amul is also increasing its production of protein drinks by five times starting from May 1.

Expanding into Global Markets

Amul is also working on growing its presence in global markets. After entering the U.S., the company now plans to expand into the Middle East, South Asia, and Africa, where there is high demand for Indian food items.

No Change in Milk Prices

Even though input costs are rising due to inflation, Amul has decided not to increase the price of milk for now. This move is likely to help it stay popular among consumers.

Conclusion

Amul’s entry into organic food and its strong focus on growth in new categories and markets shows it is serious about becoming a global FMCG powerhouse.

Read more on: Reliance FMCG Segment Matches Tata Consumer in Size, Surpasses Marico and Emami

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