Yaap Digital IPO is a book-built issue aggregating ₹80.11 crore and comprises entirely a fresh issue of 0.55 crore equity shares.
The IPO will open for subscription on February 25, 2026, and close on February 27, 2026. The basis of allotment is likely to be finalised on March 2, 2026. The company is scheduled to list on the NSE SME platform, with a tentative listing date of March 5, 2026.
The price band for the issue has been fixed at ₹138 to ₹145 per share. Investors can apply in a minimum lot size of 1,000 shares. For retail investors, the minimum investment requirement is ₹2,90,000 for 2,000 shares at the upper price band. High Net-worth Individuals (HNIs) are required to apply for a minimum of three lots (3,000 shares), amounting to ₹4,35,000.
Socradamus Capital Pvt. Ltd is acting as the book-running lead manager to the issue, while MUFG Intime India Pvt. Ltd has been appointed as the registrar. Giriraj Stock Broking Pvt. Ltd will serve as the market maker for the IPO. Refer to Yaap Digital IPO RHP for complete details.
Yaap Digital IPO Objectives
The company plans to utilise the Net Proceeds from the issue for the following purposes:
- Funding for part payment of purchase consideration for acquisition of GoZoop Online Private Limited up to ₹3,400.00 lakh
- Funding for capital expenditure towards establishment of AI-LLed Short-Form Content Production Hub (ACP Hub) up to ₹400.75 lakh
- Funding for incremental working capital requirements up to ₹1,600.00 lakh
- Funding for inorganic growth through unidentified acquisitions and general corporate purposes
About Yaap Digital Limited
Yaap Digital Limited is a digital marketing, content and technology services company built for brands seeking meaningful connections with today’s digital-first consumers. Through a unified operating model that combines creative storytelling, data-driven decision-making and AI-powered marketing technologies, the company offers an integrated suite of services including influencer marketing, content creation, performance marketing, UI/UX design, media buying and marketing analytics.
As of date, Yaap Digital Limited operates across three countries, India, the United Arab Emirates and Singapore, under the “YAAP” brand and its wholly owned subsidiaries. The company has a team of over 100 employees and has been executing marketing campaigns for the past nine years across sectors such as financial services, consumer goods, tourism, automotive, technology, healthcare and government projects.
Yaap Digital Limited is fundamentally built on three tightly integrated pillars, Content, Data and Technology, which together form the foundation of its strategy, operations and client value proposition. These pillars are not structured as standalone departments or isolated service lines; instead, they function as interdependent capabilities that collectively create a unified digital marketing ecosystem.
This integrated framework enables the company to provide comprehensive solutions for brands navigating today’s complex digital landscape, where consumers are mobile-first, attention spans are fragmented and measurable performance is critical. These three pillars underpin how Yaap Digital Limited designs, executes and optimises every digital marketing engagement, from initial ideation to measurable business impact.
In addition to its core capabilities, the company offers UI/UX design and optimisation services, focusing on crafting seamless customer journeys and improving landing page conversion rates.
Yaap Digital Limited has also made strategic investments in collaborative systems that allow teams to work efficiently across content production, feedback management, legal compliance and campaign scheduling. These shared systems ensure streamlined workflows, enhanced coordination and improved delivery outcomes across projects.
Industry Outlook
- India’s advertising market is projected to grow from ₹1,020.97 billion in CY 2024 to ₹1,830.05 billion by CY 2031 at a CAGR of 8.7%, reflecting long-term structural expansion supported by economic growth and rising brand spends.
- Digital marketing accounted for 45.68% of the total advertising market in CY 2024, underscoring a clear shift in consumer engagement patterns and increased allocation of marketing budgets toward digital channels.
- India’s digital marketing market is expected to expand from ₹466.41 billion in CY 2024 to ₹1,082.48 billion by CY 2031 at a CAGR of 12.8%, driven by AI-powered, data-led and immersive advertising solutions.
How To Apply for the Yaap Digital IPO Online?
- Login to Your Angel One Account: Open the Angel One app or website and log in with your credentials.
- Locate the IPO Section: Navigate to the 'IPO' section on the platform.
- Select IPO: Find and select the Yaap Digital IPO from the list of open IPOs.
- Enter the Lot Size: Specify the number of lots you want to bid for.
- Submit Your UPI ID: Enter your UPI ID to link your payment method and submit your application.
- Approve Funds: Once you receive the bid request on your UPI app, approve it by entering your UPI PIN.
How To Check the Allotment Status of Yaap Digital IPO?
Steps to check IPO allotment status on Angel One’s app:
- Log in to the Angel One app.
- Go to the IPO Section and then to IPO Orders.
- Select the individual IPO that you had applied for and check the allotment status.
- Angel One will notify you of your IPO allotment status via push notification and email.
Contact Details of Yaap Digital Limited
Registered office: 802, 8th Floor, Signature by Lotus, Veera Desai Road, Andheri West, Mumbai – 400 053, Maharashtra, India.
Phone: 022 – 5050 8091
Email Id: investor@yaap.in
Yaap Digital IPO Reservation
| Investor Category | Shares Offered |
| QIB Shares Offered | Not more than 50% of the Net Issue |
| Retail Shares Offered | Not less than 35% of the Net Issue |
| NII Shares Offered | Not less than 15% of the Net Issue |
Yaap Digital IPO Lot Size Details
| Application | Lots | Shares | Amount |
| Individual investors (Retail) (Min) | 2 | 2000 | ₹2,90,000 |
| Individual investors (Retail) (Max) | 2 | 2000 | ₹2,90,000 |
| HNI (Min) | 3 | 3000 | ₹4,35,000 |
Yaap Digital IPO Promoter Holding
The promoters of the company include Atul Jeevandharkumar Hegde, Sudhir Menon and Subodh Menon.
| Share Holding Pre-Issue | 80.19% |
| Share Holding Post Issue | - |
Note: Equity dilution will be determined by subtracting the Shareholding Post Issue from the Shareholding Pre Issue.
Key Performance Indicators for Yaap Digital IPO
| KPI | Value (FY 2025) |
| PAT Margin (%) | 7.82 |
| RoE (%) | 74.11 |
| EBITDA Margin (%) | 10.26 |
| RoCE (%) | 45.07 |
Yaap Digital IPO Registrar and Lead Managers
Yaap Digital IPO Lead Managers
- Socradamus Capital Pvt Ltd
Registrar for Yaap Digital IPO
MUFG Intime India Pvt Ltd
- Phone Number: +91-22-4918 6270
- Email ID:yaapdigital.smeipo@in.mpms.mufg.com
Financial Performance of Yaap Digital Limited
| Indicator | Nine Months Ended Dec 31, 2025* | March 31, 2025 | March 31, 2024 | March 31, 2023 |
| Revenue from Operations (₹ in Lakhs) | 9,018.78 | 15,254.49 | 11,254.65 | 7,757.93 |
| EBITDA (₹ in Lakhs) | 1,249.97 | 1,564.99 | 597.84 | (69.97) |
| PAT (₹ in Lakhs) | 920.55 | 1,193.24 | 250.66 | (259.89) |
| Debt-Equity Ratio (times) | 0.81 | 1.02 | 2.29 | 2.74 |
Peer Comparison
| Name of Company | P/E Ratio (times) | RoNW (%) | NAV (₹) |
| Yaap Digital Limited | - | 53.63% | 14.83 |
| Vertoz Limited | 17.12 | 13.48% | 22.34 |
| Digicontent Limited | 6.78 | 88.95% | 4.70 |
Strengths and Opportunities of Yaap Digital Limited
- Yaap Digital Limited provides end-to-end digital solutions including content development, influencer marketing, performance marketing, UI/UX design and media distribution, enabling a comprehensive client value proposition.
- The company develops tailored digital assets such as websites, infographics, web series and packaging solutions aligned with brand objectives and audience preferences.
- Strategic collaborations with influencers enhance brand messaging, improving relatability, reach and audience acceptance.
- The use of targeted distribution strategies, including paid media and partnerships, helps maximise content visibility across platforms and consumer segments.
- The company serves clients across sectors such as travel, finance and hospitality, allowing it to customise solutions based on specific industry requirements.
- With operations in Mumbai, Gurugram, Hyderabad, Dubai and Singapore, Yaap Digital Limited is well-positioned to cater to both domestic and international markets with localised strategies.
- In FY 2025, total income increased to ₹154.40 crore from ₹113.13 crore in FY 2024, while revenue from operations rose to ₹152.54 crore from ₹112.61 crore, reflecting strong revenue momentum and improved client acquisition.
- Operating in India’s rapidly expanding digital advertising ecosystem provides significant long-term growth potential, especially as brands increasingly shift budgets toward digital and AI-driven marketing solutions.
Risks and Threats of Yaap Digital Limited
- A significant portion of revenue is derived from key clients. Any loss of major clients, reduction in their marketing budgets or inability to diversify the client base could materially impact revenue and profitability.
- Operations rely on a limited number of key suppliers. Disruptions, pricing changes or termination of arrangements may affect service delivery and operating margins.
- Revenues are dependent on specific industry verticals. A slowdown or reduced marketing expenditure in these sectors could adversely affect financial performance.
- As digital marketing constitutes a major revenue source, any decline in digital ad spends, changing consumer trends or regulatory changes in digital platforms could negatively impact growth.
- Failure to continuously upgrade data analytics tools and AI-driven capabilities may reduce service effectiveness and client satisfaction.
- Investment in new technologies and platforms may increase operational costs and affect profitability if returns are not realised as expected.
- Companies may internalise advertising, market research and data analytics functions, reducing demand for outsourced digital marketing services.
- The absence of long-term contracts and reliance on project-based assignments may lead to revenue volatility and limited earnings visibility.
