Sat Kartar Shopping IPO

Sat Kartar Shopping has launched its book-built IPO today, valued at ₹33.80 crore, consisting entirely of a fresh issue of 41.73 lakh shares. The IPO is open for subscription from today i.e. January 10, 2025, to January 14, 2025. The price band is set at ₹77 to ₹81 per share.

Retail investors are required to apply for a minimum of 1,600 shares, amounting to ₹1,29,600, while High Net-Worth Individuals (HNIs) must apply for at least two lots (3,200 shares) with an investment of ₹2,59,200.

The allotment is expected to be finalised on January 15, 2025, and the shares will tentatively list on the NSE SME platform on January 17, 2025.

Narnolia Financial Services Ltd serves as the book-running lead manager, while Skyline Financial Services Private Ltd is the registrar for the IPO. Prabhat Financial Services Ltd is the market maker, ensuring liquidity for this offering.

Industry Outlook

1. India’s Ayurvedic Products Market, valued at $7.65 billion in 2023, is expected to grow at a robust CAGR of 18.4% through 2029, driven by holistic wellness.
2. The Indian health and wellness market is projected to grow at a 5% CAGR (2024-2032), fuelled by increasing consumer focus on nutrition and active lifestyles.

Sat Kartar Shopping IPO Objectives 

The company plans to allocate the net proceeds from the issuance to the following purposes:

1. To meet out the expenses of Unidentified Acquisition (In India or Abroad).
2. To meet out the expenses Marketing and Advertisement
3. To meet out the Capital Expenditure.
4. To meet out the expenditure on Investment in Technology.
5. To meet out the General Corporate Purposes.

About Sat Kartar Shopping Limited 

Incorporated in June 2012, Sat Kartar Shopping Limited is a prominent Ayurveda healthcare company dedicated to providing natural wellness solutions through therapeutic and lifestyle products. Rooted in traditional Ayurveda practices, the company promotes holistic health and a balanced lifestyle.

Sat Kartar Shopping Limited offers niche therapeutic products targeting specific health concerns such as addiction, personal care, and wellness, with popular offerings like Addiction Killer and Liv Muztang. Additionally, it addresses lifestyle-related health issues, including diabetes, joint pain, and piles, while expanding its portfolio to include products for slimming, hair care, gut health, PCOD, and mental wellness.

The company markets its products through multiple channels, including its website, third-party e-commerce platforms, television marketing, and digital platforms like Google and Meta.

As of November 30, 2024, the company employs 1,122 professionals across various departments, driving its mission to enhance health and well-being through Ayurveda-based solutions.

How To Check the Allotment Status of the Sat Kartar Shopping IPO?

Steps to check IPO allotment status on Angel One’s app:

1. Log in to the Angel One app.
2. Go to the IPO Section and then to IPO Orders.
3. Select the individual IPO that you had applied for and check the allotment status.
4. Angel One will notify you of your IPO allotment status via push notification and email.

How To Apply for Sat Kartar Shopping IPO online?

1. Login to Your Angel One Account: Open the Angel One app or website and log in with your credentials.
2. Locate the IPO Section: Navigate to the 'IPO' section on the platform.
3. Select IPO: Find and select the Sat Kartar Shopping IPO from the list of open IPOs.
4. Enter the Lot Size: Specify the number of lots you want to bid for.
5. Submit Your UPI ID: Enter your UPI ID to link your payment method and submit your application.
6. Approve Funds: Once you receive the bid request on your UPI app, approve it by entering your UPI PIN.

Contact Details of Sat Kartar Shopping IPO 

Registered office: 603, 6th Floor, Mercantile House, KG Marg, New Delhi- 110001 India

Phone: +91-9319888634

E-mail: info@satkartar.in 

Sat Kartar Shopping IPO Reservation

Sat Kartar Shopping IPO Anchor Investors Details

Sat Kartar Shopping IPO Lot Size

Sat Kartar Shopping IPO Promoter Holding

The promoters of the company are Mr. Manprit Singh Chadha, Mr. Pranav Singh Chadha, Ms. Simrati Kaur and M/s Ajooni Wellness Private Limited.

Key Performance Indicators for Sat Kartar Shopping IPO

As of March 31, 2024, the market capitalisation of Sat Kartar Shopping's IPO is ₹127.53 crore. Here are the KPIs of Sat Kartar Shopping:

Price Metrics

Sat Kartar Shopping IPO Prospectus

• Sat Kartar Shopping IPO RHP
• Sat Kartar Shopping IPO DRHP

Sat Kartar Shopping IPO Registrar and Lead Managers

Sat Kartar Shopping IPO Lead Managers

• Narnolia Financial Services Ltd

Registrar for Sat Kartar Shopping IPO

Skyline Financial Services Private Ltd

• Contact Number: 02228511022
• Email Address: compliances@skylinerta.com 

Sat Kartar Shopping IPO Registrar

Financial Performance of Sat Kartar Shopping Limited

Know before investing

Strengths

1. PAN India presence with revenue from 18.44% Tamil Nadu.

2. Asset-light business model minimises risks and maximises capital flexibility.

3. Strong digital media presence with 1.3 million YouTube subscribers.

4. Complete customer anonymity ensures competitive advantage in taboo markets.

5. In-house R&D with BAMS doctors enhances product development quality.

6. Successful clinical trials certified by ISO-accredited pharmaceutical journals.

7. Well-structured logistics with climate-controlled storage and inventory tracking.

8. Expanding product line includes slimming, hair care, and mental wellness.

9. Community-focused initiatives build loyalty beyond product offerings.

10. Quality assurance ensures strict adherence to testing and certifications.

Risks

1. Dependence on "Sat Kartar" brand recognition for business growth.

2. Registered office and business premises entirely leased, posing relocation risks.

3. No in-house manufacturing; third-party dependence risks operational disruptions.

4. Board lacks listed company experience, increasing compliance and governance risks.

5. Consumer complaints or product dissatisfaction may impact revenue and reputation.

6. High geographic dependency with 55.5% revenue from five states.

7. Top 10 suppliers provide 99% of goods, posing operational dependency.

8. Marketing expenses constitute 47.78% of expenditures, increasing financial vulnerability.

9. Formulations registered under manufacturers, risking intellectual property disputes.

10. Legal proceedings against promoters may adversely affect operations.

Sat Kartar Shopping Limited Peer Details Comparison