Optimystix Entertainment India Ltd. submitted its Draft Red Herring Prospectus (DRHP) to the exchange on October 29, 2025, in preparation for raising capital through an Initial Public Offering (IPO). The IPO will be a book-built issue comprising 0.62 crore equity shares, which includes a fresh issue of up to 0.50 crore shares and an offer for sale (OFS) of up to 0.12 crore shares. The equity shares are proposed to be listed on the NSE SME platform.
Optimystix Entertainment IPO Objectives
Optimystix Entertainment will use the funds raised from the public issue for the following:
- Working capital requirements
- General corporate purposes
About Optimystix Entertainment Limited
Incorporated in 2000, Optimystix Entertainment India Limited has established itself as a prominent content production company in India, creating original programming for television, films, and digital platforms. Over the years, the company has delivered more than 150 television shows, amassing over 7,500 hours of content aired across major national broadcasters.
Uniquely positioned among Indian production houses, Optimystix has consistently delivered content across both fiction and non-fiction formats at scale. Its portfolio includes landmark shows such as Comedy Circus and Crime Patrol, both recognised as instrumental in shaping the comedy and crime genres in Indian television. The company is also known for long-running and iconic series like Laughter Chefs, Baalveer, Rising Star, Saas Bina Sasural, and Ladies Special.
Many of its franchises in comedy, crime, and children's programming have not only enjoyed extended runs but have also received industry acclaim and recognition in official records. With a tally of over 60 industry awards for creative excellence, Optimystix continues to foster strong, long-standing relationships with broadcasters, studios, and OTT platforms, supporting a recurring business model and a diversified revenue stream.
Industry Outlook
- The Indian Media & Entertainment (M&E) industry has demonstrated consistent expansion, increasing by ₹80 billion annually to reach a total size of ₹2.50 trillion, with a CAGR of 5.7% between 2019 and 2025, surpassing pre-pandemic levels.
- The share of new media, including digital platforms and online gaming, grew from 20% in 2019 to 41.3% in 2024, highlighting a significant shift in consumer preferences and digital adoption.
- Traditional media segments—television, radio, print, and cinema—witnessed a decline in market share from 76% in 2019 to 46% in 2024, indicating a structural transformation in the content consumption landscape.
- The Indian film entertainment industry grew from ₹72 billion in 2020 to ₹187 billion in 2024, reflecting an impressive CAGR of 27%. Additionally, segments like online gaming, live events, and out-of-home media together accounted for 30% of the sector’s overall growth.
How To Apply for the Optimystix Entertainment IPO Online?
- Login to Your Angel One Account: Open the Angel One app or website and log in with your credentials.
- Locate the IPO Section: Navigate to the 'IPO' section on the platform.
- Select IPO: Find and select the Optimystix Entertainment IPO from the list of open IPOs.
- Enter the Lot Size: Specify the number of lots you want to bid for.
- Submit Your UPI ID: Enter your UPI ID to link your payment method and submit your application.
- Approve Funds: Once you receive the bid request on your UPI app, approve it by entering your UPI PIN.
How To Check the Allotment Status of Optimystix Entertainment IPO?
Steps to check IPO allotment status on Angel One’s app:
- Log in to the Angel One app.
- Go to the IPO Section and then to IPO Orders.
- Select the individual IPO that you had applied for and check the allotment status.
- Angel One will notify you of your IPO allotment status via push notification and email.
Contact Details of Optimystix Entertainment IPO
21, Svp Nagar, Jankidevi Public School Road, Near Versova Telephone Exchange, Andheri (West), Mumbai City,
Phone:+91 22 42935005
E-mail:compliance@optimystix.com
Optimystix Entertainment IPO Reservation
| Investor Category | Shares |
| QIB (Qualified Institutional Buyers) | Not more than 50% of Net Offer Size |
| Retail Individual Investors (RII) | Not less than 35% of Offer |
| Non-Institutional Investors (NII) | Not less than 15% of Offer |
Optimystix Entertainment IPO Promoter Holding
Mr. Vipul D. Shah, Mr. Rajesh Bahl, and Optimystix Media Private Limited are the promoters of the company.
| Share Holding Pre-Issue | 77.61% |
| Share Holding Post Issue | - |
Note: Equity dilution will be determined by subtracting the Shareholding Post Issue from the Shareholding Pre Issue.
Key Performance Indicators for Optimystix Entertainment IPO
| KPI | Value |
| ROE (%) | 17.69 |
| ROCE (%) | 24.38 |
| RoNW (%) | 17.69 |
| PAT Margin (%) | 13.84 |
| EBITDA Margin (%) | 19.23 |
Optimystix Entertainment IPO Prospectus
Optimystix Entertainment IPO Registrar and Lead Managers
Optimystix Entertainment IPO Lead Managers
- LSI Financial Services Pvt Ltd
- Nexgen Financial Services Pvt Ltd
Registrar for Optimystix Entertainment IPO
Maashitla Securities Pvt.Ltd
- Contact Number: 011-47581432
- Email Address: ipo@maashitla.com
Financial Performance of Optimystix Entertainment Limited
| Particulars | Year ending on March 31, 2025 | Year ending on March 31, 2024 | Year ending on March 31, 2023 |
| Revenue from Operations (in ₹ lakhs) | 12,439.35 | 5476.24 | 3110.33 |
| EBITDA (in ₹ lakhs) | 2,392.10 | 448.21 | -702.22 |
| EBITDA Margin (%) | 19.23 | 8.19 | -22.58 |
| Profit/loss After Tax (in ₹ lakhs) | 1,721.86 | 665 | -827.54 |
| PAT Margin (%) | 13.84 | 12.14 | -26.61 |
| Net Worth (in ₹ lakhs) | 9,731.50 | 5,980.77 | 5315.78 |
| Debt Equity Ratio (x) | 0.00 | 0.01 | 0.02 |
Strengths and Opportunities of Optimystix Entertainment Limited
- The company has built a strong legacy over 25+ years, having produced more than 150 culturally impactful television shows and over 7,500 hours of content across major Indian broadcasters.
- It operates across multiple genres and platforms—including television, digital, and films—offering both fiction and non-fiction formats at scale, making it one of the few Indian studios with such breadth.
- Through a vertically integrated workflow—from ideation to delivery—the company efficiently manages multiple projects concurrently across TV, OTT, and film, with built-in risk management capabilities.
- Creative, scripting, production, and post-production processes are handled internally, ensuring content quality, creative alignment, cost control, and reduced dependency on external vendors.
- The company has strategically invested in digital-first content, emphasising IP ownership, tech-enabled scalability, and monetisation through platform partnerships with OTT and streaming services.
- With increasing screen penetration and rising content demand in Tier 2 and Tier 3 cities, the company is well-positioned to capitalise on India's growing entertainment consumption across TV, film, and OTT.
- Optimystix views international markets as a key growth area, with rising consumption of Hindi content by both diaspora and local audiences in regions such as Asia, the Middle East, Africa, and Western countries.
- The company is poised to benefit from the growing demand for OTT content driven by affordable mobile data, high internet penetration, and increasing viewership on platforms like Netflix, Amazon Prime, and Jio Cinema.
Risks and Threats of Optimystix Entertainment Limited
- The company’s revenues are significantly dependent on a limited number of broadcasters, OTT platforms, film studios, and distributors. Any loss or reduction in business from key customers could adversely affect its financial performance.
- The commercial success of television shows, web series, films, and digital content is unpredictable and heavily influenced by changing audience preferences, posing a fundamental risk to the business model.
- Content production involves complex logistics and coordination. Delays, budget overruns, or operational disruptions could negatively impact timelines, profitability, and delivery commitments.
- The company’s shift from a commission-based model to IP ownership increases capital requirements and revenue volatility, with returns heavily reliant on successful monetisation across various platforms.
- A significant portion of revenue is derived from a small number of high-value customers, exposing the company to risks related to client retention, contract renewals, and payment cycles.
- Scaling operations and implementing growth strategies involve execution risks, including the ability to manage larger teams, deliver consistent quality, and navigate new markets or formats.
- The business is reliant on the experience and leadership of its promoter, senior management, and the availability of skilled creative professionals. Any loss or unavailability of key talent could disrupt operations.
- The company’s operations are subject to inherent risks of film and television production, including legal claims, regulatory challenges, and contingent liabilities, any of which could materially impact business outcomes.
