Motisons Jewellers is a famous jewellery brand in Jaipur, Rajasthan. It started operating in 1997 by opening its first outlet in the famous Johri Bazar area. Motisons Jewellers famously deals in gold, silver, platinum, pearls, diamonds, precious and semi-precious stone jewellery, gold and silver coins, utensils, and other artefacts.
Expanding from a modest 304 sq. ft. at Johri Bazaar, Motisons now boasts four showrooms across Jaipur. The flagship, a 16,002 sq. ft. three-floor edifice on Tonk Road, offers exclusive silver, gold, and diamond collections. The newest outlet, opened in 2021, graces the upscale Vaishali Nagar.
Besides having showrooms and stores at various prime locations in Jaipur, the jewellery brand also sells its products online through its website. It offers a large variety of handcrafted jewellery sourced from various vendors across India and artisans engaged by the store. It currently has two manufacturing units located in the SEZ area of Sitapura.
By partnering with various artisans and sourcing materials from numerous suppliers, the company maintains competitive pricing and offers a diverse product range. This strategy ensures a wide variety of handcrafted jewellery, designed and crafted by in-house designers and skilled craftsmen nationwide.
Industry Outlook
- India's gems and jewellery industry significantly impacts the economy, contributing 7% to the GDP and employing over 5 million people. In FY 2023, the sector, with gold jewellery as its prime segment, reached a market value of approximately ₹4,700 billion.
- The Indian government allows 100% foreign direct investment in the gems and jewellery sector without prior approvals, attracting $58.77 billion in FDI in 2021-22.
- In the 2023-24 Budget, the Indian government removed Customs duties on seeds for uncut lab-grown diamond production to boost their production and global sales, aligning with the increasing demand and interest in these ethically and environmentally favourable gemstones.
Motisons Jewellers Limited IPO Details
Motisons Jewellers Limited IPO Date
The IPO of Motisons Jewellers Limited is open for subscription from December 18, 2023 to December 20, 2023.
Motisons Jewellers Limited IPO's Price Band
The price range is ₹52 to ₹55.
Motisons Jewellers Limited IPO’s Lot Size
The exact lot size are 250 shares.
Motisons Jewellers Limited IPO’s Objectives
The company plans to allocate the net proceeds from the issuance to the following purposes:
- Repayment of Existing Borrowings: An amount of ₹5,800 lakh is allocated for repaying borrowings from scheduled commercial banks, with the entire sum designated for the fiscal year 2023-24 and none for 2024-25.
- Funding Working Capital Requirements: The company plans to allocate ₹7,100 lakh to fund its working capital requirements, with the full amount scheduled for deployment in the fiscal year 2023-24 and no allocation for 2024-25.
- General Corporate Purposes: This specific amount and deployment schedule need to be specified as the provided data seems incomplete.
How To Check the Allotment Status of Motisons Jewellers Limited’s IPO?
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Contact Details of Motisons Jewellers Limited
Registered office: 270, 271, 272 & 276 Johri Bazar, Jaipur – 302003, Rajasthan, India
Contact Person: Mr. Naresh Kumar Sharma (Company Secretary and Compliance Officer)
Phone: +91 – 141 – 4150000
E-mail: csnareshsharma@motisons.com
Company Financials
| Particulars ( ₹ lakh ) | Year ending on March 31, 2023 | Year ending on March 31, 2022 | Year ending on March 31, 2021 |
|---|---|---|---|
| Total Income | 36,680.63 | 31,447.13 | 21,306.22 |
| EBITDA Margin (%) | 13.55% | 12.33% | 14.61% |
| Profit After Tax (PAT) | 2,219.58 | 1,474.72 | 967.17 |
| PAT Margin (%) | 6.06% | 4.69% | 4.54% |
| Total Borrowings | 16,453.84 | 15,160.45 | 14,143.48 |
| Debt to Equity Ratio(x) | 1.20 | 1.31 | 1.40 |
| Return on Equity (%) | 17.56% | 13.63% | 10.05% |
| Return on Capital Employed (RoCE) (%) | 30.04% | 25.18% | 21.45% |
| Earning Per Share (EPS) in absolute ₹ | 3.42 | 2.27 | 1.49 |
Know before investing
Strengths
3The company has strategically located stores at the heart of the famous Johri Bazar in Jaipur.
It has an established integrated business model - leveraging technology - for efficient risk management, inventory management etc.
The plan is to expand branches and product portfolio while leveraging technology to establish a strong online presence.
Risks
3Promoters and promoter groups are involved in several legal proceedings, betting in cricket matches, and irregularities with SEBI which might impact the brand’s reputation.
The brand is operational only in the Jaipur area of Rajasthan
It depends on 3rd parties for most of the manufacturing.
