IPO Dates

Important dates with respect to IPO allotment and listing

Opening Date

To be announced

Closing Date

To be announced

Basis of Allotment

To be announced

Initiation of Refunds

To be announced

Credit of Shares to Demat

To be announced

Listing Date

To be announced

UPI Mandate Confirmation Cut-off

To be announced

About Mamaearth IPO

Mamaearth is an Indian unicorn company based in Gurugram, Haryana. The company is a digital-first beauty and personal care brand with the largest revenue from operations in FY22. Mamaearth provides Indian customers with toxin-free baby care, skincare, and hair care products by combining Ayurveda and science. It proclaims to be certified as Asia's first 100% non-toxic brand.

Mamaearth's parent company Honasa Consumer Ltd. has filed preliminary papers with the market regulator to raise fresh capital from the market. However, the company has recently updated to hold the IPO to evaluate market conditions. The offer might hit Dalal Street in October if market sentiments improve.

Continuing the trend started in 2021, Mamaearth will join the other Indian tech startup unicorns to list on the bourses. Although Mamaearth IPO dates are not finalised, it will attract investors to take early advantage of a growing new-age company.

Mamaearth IPO Objective

  • Honasa Consumer Ltd. has stated on its prospectus to utilise the net proceeds from fresh shares to meet expenses regarding enhancing brand awareness and visibility.
  • To make new investments in its subsidiary BBlunt.
  • And, to meet the expenses incurred in setting up new EBOs.

Should you invest in Mamaearth?

These are the top reasons to consider investing in Mamaearth

  1. Mamaearth became the fastest-growing BPC brand in India in September 2022 by reaching a revenue of 10 billion within 6 years of launching.
  2. It is the largest Indian brand in the DTC BPC segment by revenue generated from the DTC channels.
  3. It ranked second among digital-BPC companies in terms of profit margin generated in FY21.
  4. Mamaearth is the second digital-BPC company to have a positive EBITDA margin.

Competitive Peers

There is no company in India and globally that are comparable in size from the same industry as that of Mamaearth.

Mamaearth Noteworthy highlights

  • Honasa registered the highest revenue from offline channels amongst digital-first BPC companies in India in FY22.
  • The brand’s revenue growth was 193.15% CAGR between FY20 and 22.
  • Mamaearth had launched 2.6x new SKUs from the industry average in FY22.

IPO Financials

Particulars 6-month period ending in September 30, 2022 Year ending on March 31, 2022 Year ending on March 31, 2021
Revenue from Operations 7,227.35 9,434.65 4,599.90
Profit After Tax (PAT) 36.67 144.43 (13,322.15)
EBITDA 139.02 114.59 (13,340.33)
EBITDA Margin 1.92% 1.21% (290.01%)
  6-month period ending in September 30, 2022 Year ending on March 31, 2022 Year ending on March 31, 2021
Current Asset 6,602.74 6,020.49 2,753.40
Current Liabilities 2,939.62 2,075.97 928.20

Know before investing



Mamaearth has become the leader in providing DIY beauty ingredients in modern and convenient segments of onion and ubtan-based beauty products.

It comes among the three top best-selling brands among six in the BPC sub-categories on Amazon.

It owns 5.3% of the online BPC market and 26.4% of the DTC BPC market in 2021.



The brand may face challenges in retaining its growth if it fails to identify changing consumer preferences.

Launching new brands and products could be unsuccessful and impact future profitability.

The company derives a significant portion of its revenue from selected products.

  • How to Apply in IPO
  • How to Check IPO Allotment Status

Login to Angel One App / Website & click on IPO

Select desired IPO & tap on "Apply"

Enter UPI ID, set quantity/price & submit

Accept mandate on the UPI app to complete the process

Login to Angel One App / Website

Choose IPO section on Home Page

Click IPO Orders

Chose the IPO application you want to view the status for

What is Mamaearth IPO?

The details are not available.

When will the Mamaearth IPO allotment be available?

To be updated.

What will be the Mamaearth IPO lot size?

To be updated.

When will Mamaearth IPO open for subscription?

To be updated.

What minimum lot size can retail investors subscribe to?

Retail investors can apply for a minimum of one lot.

When will Mamaearth list on exchanges?

To be updated.

How to check the allotment status of the Mamaearth IPO?

You can check the allotment status of your IPO application from the Angel One app.

To check the allotment status, enter the application number, DP ID, and PAN number into the app.

What would be the listing gains on the Mamaearth IPO?

Listing gains cannot be ascertained before the IPO is listed on the exchange. You can get this information on the listing date for Command Polymer Ltd.

I have finished the application process for Mamaearth IPO, but the funds are not yet debited. What is the reason?

The bank initially blocks the amount you bid for an IPO. It will debit the money when the shares are allotted or unblock the amount after the UPI mandate expiry date.

How to approve the UPI mandate request for Mamaearth IPO?

Login to your UPI handle and approve the payment mandate to complete the IPO application process.

Can I submit more than one application for the public issue of Mamaearth using one PAN?

You can submit only one application using one PAN card.

What is the minimum order quantity for Mamaearth IPO?

To be updated.