Launched in 2016, Honasa Consumer Limited is India’s largest digital-first Beauty and Personal Care (BPC) company in terms of revenue from operations for the FY 2023. The company focuses on providing toxin-free beauty products made with natural ingredients. Their flagship brand, Mamaearth, offers natural and safe-to-use products. It proclaims to be certified as Asia's first 100% non-toxic brand.
The company has also launched other brands: Aqualogica, The Derma Co., BBlunt, Dr. Sheth’s, and Ayuga. They offer several products belonging to various segments, such as baby care, body care, face care, hair care, fragrance and colour cosmetics. The company offers their products to customers via omnichannel distribution networks across online and offline touchpoints.
The Indian BPC product market is experiencing an essential re-industrialisation due to rapid technological development and increasing customer aspirations. This market is expected to increase to ~$33 billion in 2027. With such development prospects, the company can expect good growth.
Honasa Consumer Limited IPO Details
Honasa Consumer Limited IPO Date
Honasa Consumer Limited’s IPO will open on October 31, 2023, and close on November 02, 2023. The IPO will be listed on the BSE and NSE exchanges on November 10, 2023.
Honasa Consumer Limited IPO Price Band
Honasa Consumer Limited is a fresh IPO and Offer for Sale. The issue is priced at ₹308 to ₹324 per share.
Honasa Consumer Limited IPO Lot Size
Honasa Consumer Limited’s IPO lot size is 46 shares, and retail investors need to apply for a minimum of 1 lot, which is ₹14,904.
Honasa Consumer Limited IPO Objectives
The objectives of Honasa Consumer Limited's IPO are listed below:
- To fund the advertisement expenses to enhance brand awareness and visibility.
- To fund the company's capital expenditure for setting up new Exclusive Brand Outlets (EBO).
- To fund the subsidiary, Bhabani Blunt Hairdressing Private Limited (BBlunt), to set up new salons.
- To meet general corporate purposes and unidentified inorganic acquisition.
Peer Details
Honasa Consumer Limited faces competition from publicly listed players like Hindustan Unilever Limited, Colgate Palmolive (India) Limited, Dabur India Limited, Emami Limited, etc., which operate in the same business.
How To Check the Honasa Consumer Limited Allotment Status?
Steps to check IPO allotment status on Angel One’s app:
- Log in to the Angel One app
- Go to the IPO Section and then to IPO Orders
- Select the individual IPO that you had applied for and check the allotment status.
- Angel One will notify you of your IPO allotment status via push notification and email.
Open a demat account with Angel One to apply for the Honasa Consumer Limited IPO.
Contact Details of Honasa Consumer Limited IPO
- Registered office: Unit No. 404, 4th Floor, City Centre, Plot No. 05, Sector - 12, Dwarka South West Delhi, New Delhi – 110075, India.
- Phone: +91 124 4071960
- E-mail:compliance@mamaearth.in
Honasa Consumer Limited (Mamaearth) Company Financials
| Particulars | Period ending on March 31, 2021 ( ₹ in million ) | Period ending on June 30, 2023 ( ₹ in million ) | Period ending on March 31, 2023 ( ₹ in million ) |
|---|---|---|---|
| Revenue from Operations | 4,599.90 | 4,644.87 | 14,927.48 |
| Restated profit/loss for the year | 13,322.15 | 247.15 | 1,509.66 |
| Net Worth | 17,651.43 | 6,382.63 | 6,059.01 |
| Earnings Per Share | 98.35 | 0.85 | 4.66 |
| Total Borrowing | 19,539.99 | 67.90 | 36.09 |
Know before investing
Strengths
3Mamaearth has become the leader in providing DIY beauty ingredients in modern and convenient segments of onion and ubtan-based beauty products.
It comes among the three top best-selling brands among six in the BPC sub-categories on Amazon.
It owns 5.3% of the online BPC market and 26.4% of the DTC BPC market in 2021.
Risks
3The brand may face challenges in retaining its growth if it fails to identify changing consumer preferences.
Launching new brands and products could be unsuccessful and impact future profitability.
The company derives a significant portion of its revenue from selected products.
