IPO Dates
Important dates with respect to IPO allotment and listing
Opening Date
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Closing Date
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Basis of Allotment
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Initiation of Refunds
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Credit of Shares to Demat
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Listing Date
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UPI Mandate Confirmation Cut-off
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About Mamaearth IPO
Mamaearth is an Indian unicorn company based in Gurugram, Haryana. The company is a digital-first beauty and personal care brand with the largest revenue from operations in FY22. Mamaearth provides Indian customers with toxin-free baby care, skincare, and hair care products by combining Ayurveda and science. It proclaims to be certified as Asia's first 100% non-toxic brand.
Mamaearth's parent company Honasa Consumer Ltd. has filed preliminary papers with the market regulator to raise fresh capital from the market. However, the company has recently updated to hold the IPO to evaluate market conditions. The offer might hit Dalal Street in October if market sentiments improve.
Continuing the trend started in 2021, Mamaearth will join the other Indian tech startup unicorns to list on the bourses. Although Mamaearth IPO dates are not finalised, it will attract investors to take early advantage of a growing new-age company.
Mamaearth IPO Objective
- Honasa Consumer Ltd. has stated on its prospectus to utilise the net proceeds from fresh shares to meet expenses regarding enhancing brand awareness and visibility.
- To make new investments in its subsidiary BBlunt.
- And, to meet the expenses incurred in setting up new EBOs.
Should you invest in Mamaearth?
These are the top reasons to consider investing in Mamaearth
- Mamaearth became the fastest-growing BPC brand in India in September 2022 by reaching a revenue of 10 billion within 6 years of launching.
- It is the largest Indian brand in the DTC BPC segment by revenue generated from the DTC channels.
- It ranked second among digital-BPC companies in terms of profit margin generated in FY21.
- Mamaearth is the second digital-BPC company to have a positive EBITDA margin.
Competitive Peers
There is no company in India and globally that are comparable in size from the same industry as that of Mamaearth.
Mamaearth Noteworthy highlights
- Honasa registered the highest revenue from offline channels amongst digital-first BPC companies in India in FY22.
- The brand’s revenue growth was 193.15% CAGR between FY20 and 22.
- Mamaearth had launched 2.6x new SKUs from the industry average in FY22.
IPO Financials
| Particulars | 6-month period ending in September 30, 2022 | Year ending on March 31, 2022 | Year ending on March 31, 2021 |
|---|---|---|---|
| Revenue from Operations | 7,227.35 | 9,434.65 | 4,599.90 |
| Profit After Tax (PAT) | 36.67 | 144.43 | (13,322.15) |
| EBITDA | 139.02 | 114.59 | (13,340.33) |
| EBITDA Margin | 1.92% | 1.21% | (290.01%) |
| 6-month period ending in September 30, 2022 | Year ending on March 31, 2022 | Year ending on March 31, 2021 | |
| Current Asset | 6,602.74 | 6,020.49 | 2,753.40 |
| Current Liabilities | 2,939.62 | 2,075.97 | 928.20 |
Know before investing
Strengths
3
Mamaearth has become the leader in providing DIY beauty ingredients in modern and convenient segments of onion and ubtan-based beauty products.
It comes among the three top best-selling brands among six in the BPC sub-categories on Amazon.
It owns 5.3% of the online BPC market and 26.4% of the DTC BPC market in 2021.
Risks
3
The brand may face challenges in retaining its growth if it fails to identify changing consumer preferences.
Launching new brands and products could be unsuccessful and impact future profitability.
The company derives a significant portion of its revenue from selected products.
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