IPO Dates

Important dates with respect to IPO allotment and listing

IPO Open Date

To be announced

About Imagine Marketing

Imagine Marketing IPO combines fresh issues worth Rs 900 crore and an offer for sale of Rs 1100 crore equity shares. Imagine Marketing is a digital-first company engaged in fashioning lifestyle-focused consumer products under the brand boAT.

Founded in 2013, Imagine Marketing launched its flagship brand, boAT, in 2014. The company has an attractive offering of wide-ranging, high-quality lifestyle-oriented products. They are one of the largest digital-first brands by revenue in FY21.

The brand targets modern, digitally savvy, trend-conscious young Indian consumers with distinctive and aspirational products. 

Imagine Marketing IPO Objectives 

  • The company aims to use the net proceeds to repay and prepay borrowings.
  • To fund general corporate purposes.

Why should you invest in the Imaging Marketing IPO?

  • The company’s flagship brand, boAT, has a strong market positioning and clear value proposition.
  • They have products under several fast-growing categories.
  • Its capabilities are targeted to promote growth with a clear focus on its consumers.
  • India’s rapid digital adoption assists the company’s growth. 
  • India’s retail market will grow at a CAGR of 11% to reach USD 98 trillion by 2025.
  • The hearable market will increase by 25-35% CAGR for the next five years, reaching Rs 515 billion and Rs 765 billion by 2025.

Imagine Marketing Noteworthy Highlights

  • The company started in the line of hearable products in the audio category. They have now spread out to a wide range of digital consumer items.
  • In 2021, the company earned 83.13% revenue from audio products and 14.05% and 2.82% from wearable products and other categories, respectively.
  • They have entered an agreement to purchase all the outstanding equity shares of KaHa, a Singapore-based company developing products for the Internet of Things (IoT).

IPO Financials

Particulars FY21 FY20 FY19
Revenue From Operation 13,137.16 6,091.07 2,258.49
EBITDA 1,332.95 759.39 141.40
EBITDA Margin (%) 10.15 12.47 6.26
Profit After Tax 865.37 477.9 80.3
EPS 7.97 4.42 0.79
ROE - - -

Know before investing

Strengths

4

  1. Imagine Marketing flagship boAT has a strong brand positioning and value proposition.

  2. The company was able to add more products to its revenue mix, indicating its capacity to harness the latest technology advancements.

  3. Their revenue grew at a CAGR of 141.18 % between 2019 and 2021.

  4. They have remained profitable from 2019 to 2021.

Risks

4

  1. The company’s future cash flow depends on the continuous success of the flagship brand, boAT.

  2. Changing customer preferences can impact the company’s future revenue earnings.

  3. They operate in a highly competitive segment with several large competitors.

  4. Any disruption in its relationships with online marketplaces and offline distributors will hurt future profits.

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Imagine Marketing Limited IPO FAQs

What is Imagine Marketing IPO?

Imagine Marketing IPO consists of new shares worth Rs 900 crores and OFS Rs 1100 crore.

When will Imagine Marketing IPO allotment be available?

Details not available.

What will be Imagine Marketing IPO lot size?

Details not available.

When will Imagine Marketing IPO open for subscription?

Details not available.

What minimum lot size can retail investors subscribe to?

Retail investors can apply for a minimum of one lot.

When will Imagine Marketing list on exchanges?

It usually takes ten working days from the last day of subscription to list the IPO on the bourses.

How to check the allotment status of Imagine Marketing IPO?

Existing Angel One customers can log in to their customer account to check Imagine Marketing IPO allotment status.
Keep your application number, DP id, and PAN number available when checking the allotment status.

What would be the listing gains on Imagine Marketing IPO?

Listing gain is the difference between the IPO’s opening and offer prices.
The listing gain is a result of shifts in investors’ interest, global parameters, and short vs long term outlooks.

I have finished the application process for Imagine Marketing IPO, but the funds are not yet debited. What is the reason?

The bank only blocks the amount when you bid for an IPO. It will debit the amount when shares are allotted to you or unblock it after the UPI mandate expiry date.

Can I alter my bid for Imagine Marketing IPO after confirming its final application?

It is possible to change the price or the lot size using the changing/revising form available with the application. But it could be a challenge to complete the process within the time given.

Can I submit more than one application for the public issue of Imagine Marketing using one PAN?

No. Only one application at a time is allowed against one PAN card.

Who is the owner of Imagine Marketing?

Aman Gupta is a founder member of Imagine Marketing.