Imagine Marketing Limited IPO

About Imagine Marketing

Imagine Marketing IPO combines fresh issues worth Rs 900 crore and an offer for sale of Rs 1100 crore equity shares. Imagine Marketing is a digital-first company engaged in fashioning lifestyle-focused consumer products under the brand boAT.

Founded in 2013, Imagine Marketing launched its flagship brand, boAT, in 2014. The company has an attractive offering of wide-ranging, high-quality lifestyle-oriented products. They are one of the largest digital-first brands by revenue in FY21.

The brand targets modern, digitally savvy, trend-conscious young Indian consumers with distinctive and aspirational products. 

Imagine Marketing IPO Objectives 

• The company aims to use the net proceeds to repay and prepay borrowings.
• To fund general corporate purposes.

Why should you invest in the Imaging Marketing IPO?

• The company’s flagship brand, boAT, has a strong market positioning and clear value proposition.
• They have products under several fast-growing categories.
• Its capabilities are targeted to promote growth with a clear focus on its consumers.
• India’s rapid digital adoption assists the company’s growth. 
• India’s retail market will grow at a CAGR of 11% to reach USD 98 trillion by 2025.
• The hearable market will increase by 25-35% CAGR for the next five years, reaching Rs 515 billion and Rs 765 billion by 2025.

Imagine Marketing Noteworthy Highlights

• The company started in the line of hearable products in the audio category. They have now spread out to a wide range of digital consumer items.
• In 2021, the company earned 83.13% revenue from audio products and 14.05% and 2.82% from wearable products and other categories, respectively.
• They have entered an agreement to purchase all the outstanding equity shares of KaHa, a Singapore-based company developing products for the Internet of Things (IoT).