IPO Dates
Important dates with respect to IPO allotment and listing
IPO Opening Date
To be announced
IPO Closing Date
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Basis of Allotment
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Initiation of Refunds
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Credit of Shares to Demat Account
To be announced
IPO Listing Date
To be announced
About Flair Writing Industries
Flair Writing Industries is a market leader that primarily manufactures and distributes writing instruments. The company’s products include pens, such as ball pens, fountain pens, gel pens, roller pens, metal pens, other stationery products, and calculators. Their flagship brand “Flair” has enjoyed a market presence for over 45 years.
To leverage their manufacturing capabilities, and existing customer base, they have also started diversifying into manufacturing a wide range of houseware products. These products include casseroles, bottles, storage containers, serving solutions, cleaning solutions, and basket and paper bins.
They offer 699 different products as of March 31, 2023.
In India, their marketing channels include super-stockists, distributors, direct dealers, wholesalers, and retailers. Such a diverse network of distributors helps them better understand consumer preferences.
The company has been growing more rapidly than the industry itself. While the industry grew at a CAGR of 5.5% between FY2017 to FY2023, the company’s sales grew at a CAGR of approximately 14% during the same
period. Among its peer group, they reported the highest operating and net income margins of 17.8% and 9.6%, respectively, in FY2022. Therefore, they are showing strong signs of both revenue growth and profitability.
Flair Writing Industries Ltd IPO Details
Flair Writing Industries Ltd IPO Date
Retail investors can bid for the Flair Writing Industries IPO. The issue date has not been announced yet.
Flair Writing Industries Ltd IPO Price Band
Flair Writing Industries is an IPO comprising both fresh issue and offer for sale. It is a book-building issue. The price range has not been announced yet.
Flair Writing Industries Ltd IPO Lot Size
The Flair Writing Industries Ltd IPO’s lot size and minimum investment have not been announced yet.
Flair Writing Industries Ltd IPO Objectives
The net proceeds of the Flair Writing Industries Ltd IPO are proposed to serve the purposes listed below:
- Setting up a new manufacturing facility for writing instruments in District Valsad, Gujarat.
- Funding capital expenditure of the company and its subsidiary, FWEPL.
- Funding the working capital requirements of the main company and its subsidiaries i.e. FWEPL and FCIPL
- Repayment/pre-payment, in part or full, of certain borrowings
- General corporate purposes
Peer Details
Some of the major peers of Flair Writing Industries include -
- Linc Ltd.
- Kokuyo Camlin Ltd.
- Hindustan Pencils Pvt Ltd.
- Reynolds Pens India Pvt Ltd.
- Luxor Writing Instruments Ltd.
How to check the allotment status of the Flair Writing Industries Ltd IPO?
A: Steps to check IPO allotment status on Angel One’s app:
- Log in to the Angel One app
- Validate with an OTP
- Enter your application number, DP ID, and PAN number into the app
- Click on ‘Submit’
Contact Details of Flair Writing Industries Ltd
Registered office: 63 B/C, Government Industrial Estate Charkop, Kandivali West, Mumbai 400 067, Maharashtra, India.
Phone: +91 22 4203 0405
E-mail:[email protected]
Flair Writing Industries Company Financials
Financial year | Total Income | Total Expense | Profit After Tax |
---|---|---|---|
Total Income | 9,542.91 | 5,876.42 | 3,108.73 |
Profit After Tax | 1,181.00 | 551.51 | 9.89 |
Current Ratio | 2.23 | 2.37 | 3.41 |
Return on Capital Employed | 31.24% | 17.41% | 0.14% |
Debt to Equity Ratio | 0.26 | 0.39 | 0.49 |
Know before investing
Strengths
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They have a wide range of products across various price points catering to a broad range of consumers, including students, professionals, and offices. This level of diversification in both customers and product lines helps reduce risk and support growth in the long run.
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They are the largest player in the pens segment, reporting a revenue of ₹7,541.8 million in FY2023 from the domestic pens segment only. They occupy approximately 9% market share in the overall writing and creative instruments industry in India. This level of market power gives them an advantage in negotiating better deals with distributors and maintaining their brand value.
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The company has the largest distributor/dealer network as well as wholesale/retailer network, in the writing instruments segment in India. Their network comprises roughly 7,700 distributors/dealers and approximately 315,000 wholesalers/retailers, as of March 31, 2023. Since this is a retail FMCG business, having a large distributor network is a major deciding factor when competing against rivals.
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They have not limited their market to India only and export their products to US, UAE, Yemen, Japan etc. They have also entered various OEM agreements with global companies for contract manufacturing. This helps them increase total income, diversify revenue sources and reduce risk.
Risks
4-
A large part of their success is dependent on their brands ‘Flair’, ‘Pierre Cardin’, and ‘Hauser’, of which ‘Flair’ contributed 50.06% of the revenue from operations in FY2023. This level of concentration increases the risk of a sudden loss in revenue due to the failure of a single product.
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Their distribution network plays a significant role in the success of their business. However, they do not have any agreements with their distributors that prevent them from trading in their rival’s products. Therefore, their hold over the crucial aspect of a distribution network is not that strong, which may affect revenues in the long run.
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Their diversification into multiple new product categories at the same time may throw up new challenges, such as a reduction in operational efficiency, unforeseen liabilities, and diversion of resources.
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Some of the trademarks of their products are not yet registered, which exposes their product lines to copying by rivals.

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Flair Writing Industries IPO FAQs

Flair Writing Industries consists of both fresh issue and offer for sale. It is a book-building issue.

The date for the Basis of Allotment is not announced yet.

The dates for the IPO subscription window have not been announced yet.

Retail investors can apply for a minimum of one lot. But the lot size has not been announced yet.

Flair Writing Industries Ltd IPO will list on BSE and NSE. However, the listing date has not been announced yet

Steps to check IPO allotment status on Angel One’s app:
- Log in to the Angel One app
- Validate with an OTP
- Enter your application number, DP ID, and PAN number into the app
- Click on ‘Submit’

Listing gains cannot be ascertained before the listing of the IPO on the stock exchange.

Initially, the bank will only block the amount in your account. The money will not be debited until the stocks are allotted to you.

You must complete the payment process by logging in to your UPI handle and approving the payment mandate.

You can submit only one application using your PAN card.