Amagi Media Labs IPO is a book-built issue with a total size of ₹51.82 crore. The entire issue consists of fresh issue of 2.26 crore shares and offer for sale of 2.69 crore shares, aiming to raise funds for the company’s business needs. The IPO opens for subscription on January 13, 2026, and will close on January 16, 2026.
The basis of allotment is expected to be finalised on January 19, 2026, and the shares are likely to be listed on NSE and BSE on January 21, 2026. The price band for the issue is set between ₹343 and ₹361 per share, offering investors an entry at different levels.
The minimum application size is 41 shares, making the minimum investment for retail investors ₹14,801 at the upper band. For HNI investors, the minimum lot size is 14 lots, equivalent to 574 shares, amounting to ₹2,07,214.
Kotak Mahindra Capital Company Limited is acting as the book running lead manager, while MUFG Intime India Private Limited has been appointed as the registrar to the issue.
Amagi Media Labs IPO Objectives
The company plans to allocate the net proceeds from the issuance to the following purposes:
- Funds will be used for investment in technology and cloud infrastructure.
- Investment will go into Funding inorganic growth through unidentified acquisitions.
- Remaining funds will be used for general corporate purposes.
About Amagi Media Labs Limited
Amagi Media Labs Limited is a cloud-native software-as-a-service provider that enables content owners, distributors, and advertisers to manage, distribute, and monetise video content.
The company operates at the intersection of content, distribution, and advertising, offering a unified platform designed to replace legacy broadcast infrastructure with software-driven, data-enabled workflows. As of September 30, 2026, Amagi’s solutions supported the media operations of more than 400 content providers, over 350 distributors, and more than 75 advertisers across more than 40 countries.
The company offers a modular, cloud-native platform that supports the modernisation of media operations, the unification of fragmented workflows, and the global monetisation of video content. Its solutions span three core business areas: cloud modernisation, streaming unification, and monetisation and marketplace services, providing end-to-end capabilities across the video lifecycle.
Amagi NOW is the company’s unified industry platform that integrates these solutions into a single operating environment, supporting live, linear, and video-on-demand programming across multiple devices and distribution partners, including through the use of artificial intelligence-enabled functionalities. The platform is designed to centralise control across operations, streamline deployment, and improve content consistency.
Amagi CLOUDPORT is a cloud-based broadcast operations platform that enables television networks and content owners to transition from hardware-intensive broadcast systems to software-defined environments. It supports media ingest, scheduling, graphics, and live channel controls, enabling remote operations and centralised management of channels across geographies. The platform integrates with existing broadcast infrastructure, including media asset management systems, electronic programme guides, and ad scheduling systems, and supports role-based workflows, redundancy, and hybrid or air-gapped deployment models.
Amagi DYNAMIC enables CLOUDPORT to be orchestrated for one-time or event-based live broadcasts. CLOUDPORT also supports linear and live playout for FAST channels across OTT applications and FAST platforms.
Amagi STUDIO is a browser-based live video production solution that enables media teams to produce live programming such as entertainment shows, sports events, and news coverage.
The platform provides capabilities including multi-camera switching, real-time graphics and overlays, instant replay functionality, and remote guest integration, supporting distributed production workflows while maintaining broadcast-grade output standards.
Industry Outlook
- Media and entertainment companies are increasingly adopting specialized, industry-focused software solutions to manage the growing complexity of content creation, production, distribution, and monetisation.
- Vertical SaaS platforms are gaining preference over horizontal SaaS solutions due to their ability to address sector-specific workflows, regulatory requirements, and operational challenges within the video content ecosystem.
- Demand for integrated platforms is rising as media companies seek to reduce fragmentation across tools used for content management, rights administration, distribution, and analytics.
- The rapid growth of digital content consumption and the expanding role of streaming and connected TV platforms are accelerating the need for scalable, cloud-based infrastructure.
- Real-time collaboration capabilities are becoming increasingly important as production and broadcast workflows shift toward distributed and remote operating models.
- Software providers that offer end-to-end solutions across the content lifecycle are positioned to benefit from increasing adoption by broadcasters, content owners, and distributors.
- Server-side ad insertion (SSAI) is emerging as a foundational capability for streaming monetisation, supporting improved ad delivery, measurement, and viewer experience.
- Expansion into ad exchange and supply-side platform (SSP) capabilities presents an opportunity to enable deeper programmatic monetisation and improved yield optimisation.
- Greater integration across the connected TV advertising value chain is expected to drive demand for unified and transparent ad technology stacks.
How To Apply for the Amagi Media Labs IPO Online?
- Login to Your Angel One Account: Open the Angel One app or website and log in with your credentials.
- Locate the IPO Section: Navigate to the 'IPO' section on the platform.
- Select IPO: Find and select the Amagi Media Labs IPO from the list of open IPOs.
- Enter the Lot Size: Specify the number of lots you want to bid for.
- Submit Your UPI ID: Enter your UPI ID to link your payment method and submit your application.
- Approve Funds: Once you receive the bid request on your UPI app, approve it by entering your UPI PIN.
How To Check the Allotment Status of Amagi Media Labs IPO?
Steps to check IPO allotment status on Angel One’s app:
- Log in to the Angel One app.
- Go to the IPO Section and then to IPO Orders.
- Select the individual IPO that you had applied for and check the allotment status.
- Angel One will notify you of your IPO allotment status via push notification and email.
Contact Details of Amagi Media Labs Limited
Registered office: Raj Alkaa Park, Survey No. 29/3 and 32/2, 4th floor,
Kalena Agrahara Village, Begur Hobli, Bengaluru – 560 076, Karnataka, India
Phone: 080- 46634406
E-mail:compliance@amagi.com
Amagi Media Labs IPO Reservation
| Investor Category | Shares Offered |
| QIB Shares Offered | Not less than 75% of the Net Issue |
| Retail Shares Offered | Not more than 10% of the Net Issue |
| NII Shares Offered | Not more than 15% of the Net Issue |
Amagi Media Labs IPO Lot Size Details
| Application | Lots | Shares | Amount |
| Retail (Min) | 1 | 41 | ₹14,801 |
| Retail (Max) | 13 | 533 | ₹1,92,413 |
| S-HNI (Min) | 14 | 574 | ₹2,07,214 |
| S-HNI (Max) | 67 | 2,747 | ₹9,91,667 |
| B-HNI (Min) | 68 | 2,788 | ₹10,06,468 |
Amagi Media Labs IPO Promoter Holding
The promoters of the company include Baskar Subramanian, Srividhya Srinivasan and Arunachalam Srinivasan Karapattu.
| Share Holding Pre-Issue | 15.76% |
| Share Holding Post Issue | 14.14% |
Note: Equity dilution will be determined by subtracting the Shareholding Post Issue from the Shareholding Pre Issue.
Key Performance Indicators for Amagi Media Labs IPO
| KPI | Value |
| RoNW | 0.75% |
| PAT Margin | 0.88 |
| EBITDA Margin | 8.26 |
| Price to Book Value | 8.61 |
Amagi Media Labs IPO Registrar and Lead Managers
Amagi Media Labs IPO Lead Managers
- Kotak Mahindra Capital Company Limited
- Citigroup Global Markets India Private Limited
- Goldman Sachs (India) Securities Private Limited
- IIFL Capital Services Ltd.
- Avendus Capital Private Limited
Registrar for Amagi Media Labs IPO
MUFG Intime India Private Limited
- Contact Number: +91-22-4918 6270
- Email Address: amagimedia.ipo@in.mpms.mufg.com
Financial Performance of Amagi Media Labs Limited
| Particulars | As of and for the 6 months period ended September 30, 2025 | Year ending on March 31, 2025 | Year ending on March 31, 2024 | Year ending on March 31, 2023 |
| Revenue from Operations (₹ in million) | 7,048.23 | 11,626.37 | 8,791.55 | 6,805.58 |
| Growth in Revenue from Operations (%) | 34.58% | 32.24% | 29.18% | NA |
| Adjusted EBITDA (₹ in million) | 582.25 | 234.86 | -1,555.33 | -1,403.42 |
| Adjusted EBITDA Margin (%) | 8.26% | 2.02% | -17.69% | -20.62% |
| Gross Profit (₹ in million) | 4,905.35 | 8,060.37 | 6,075.10 | 4,405.54 |
| Gross Margin (%) | 69.60% | 69.33% | 69.10% | 64.73% |
Strengths and Opportunities of Amagi Media Labs Limited
- Amagi provides integrated glass-to-glass technology solutions covering the full video value chain from live content production to distribution and monetisation.
- The company’s cloud-native, data-driven platform enables customers to transition from legacy on-premise infrastructure to scalable cloud-based operations.
- Its unified platform, Amagi NOW, supports seamless management, distribution, and monetisation of live, linear, and video-on-demand content across platforms.
- Amagi offers specialised solutions for broadcast playout, live production, content exchange, and advertising through CLOUDPORT, STUDIO, CONNECT, ADS PLUS, and THUNDERSTORM.
- The platform enables advertisers and content owners to manage and scale advertising across multiple formats through a single, integrated interface.
- Amagi’s solutions are designed to be scalable, flexible, interoperable, and modular, supporting hybrid cloud environments and evolving customer requirements.
- Customers often expand their usage across multiple products, reflecting the platform’s ability to support long-term operational and monetisation needs.
- Operating a three-sided marketplace connecting content providers, distributors, and advertisers, Amagi benefits from network effects that support growth across the ecosystem.
Risks and Threats of Amagi Media Labs Limited
- Rising competition for original and exclusive content is increasing production and licensing costs, which may place pressure on margins and capital allocation.
- Growing subscription fatigue among consumers is contributing to higher churn rates and increasing customer acquisition and retention costs across platforms.
- Ongoing risks from piracy and illegal content distribution continue to impact revenues and reduce the value of intellectual property, particularly in price-sensitive markets.
- Increasing data privacy, content regulation, and advertising compliance requirements expose the company to operational complexity and potential legal risk across jurisdictions.
- Variations in regulatory frameworks across geographies may limit scalability and require continuous adaptation of technology and compliance processes.
- The continued presence of legacy systems and fragmented point solutions within the media ecosystem may slow adoption cycles and constrain customer innovation budgets.
- Rapid changes in consumer viewing habits and content consumption formats may require sustained investment to remain aligned with market demand.
- Any combination of these factors could adversely affect the company’s business operations, financial performance, and cash flows, and may impact the market value of its equity shares.
