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Tata Communications Partners with World Athletics

20 June 20243 mins read by Angel One
Tata Communications announced a 5-year agreement with World Athletics to enhance global athletics coverage. The agreement leverages innovative technology and strategic initiatives to engage audiences worldwide.
Tata Communications Partners with World Athletics
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On June 12, 2024, Tata Communications unveiled a 5-year agreement to provide global host broadcasting services for the World Athletics Series. Beginning in 2025, Tata Communications will serve as a pivotal strategic partner for World Athletics, aiming to enhance innovation and elevate audience engagement to unprecedented levels.

The partnership begins amidst a significant year for athletics, as 2025 features critical events such as the World Athletics Indoor Championships in Nanjing (March), World Athletics Relays in Guangzhou (May), and World Athletics Road Running Championships in San Diego (September), alongside the prestigious World Athletics Championships in Tokyo. Scheduled from September 13 to 21, 2025, the World Athletics Championships consistently attracts a massive global audience of around one billion viewers.

Engaging Global Audiences

Tata Communications is set to enable World Athletics to engage a worldwide fan base and foster enduring relationships within the sport by intensifying the thrill and intensity of live global athletics contests. The company will furnish tailored, top-tier live content to broadcasters worldwide, guaranteeing that the excitement reaches fans across all continents. Moreover, it will help broadcasters enhance viewer engagement and establish a cohesive fan community through region-specific feeds.

Technological Empowerment

Tata Communications’ agreement with World Athletics leverages its global media platform, fortified by a video-native edge platform and application stack. This platform provides dependable end-to-end assistance tailored to the extensive coverage requirements of the sport’s dynamic calendar of international events. This upgraded technological infrastructure will empower World Athletics to deliver an enhanced broadcast experience to fans worldwide.

Shared Vision for Global Expansion

World Athletics is dedicated to expanding the sport’s global presence, a vision shared by Tata Communications. Tata Communications will assist World Athletics in achieving this goal by focusing on supporting initiatives within India. Additionally, Tata Communications will collaborate with World Athletics to leverage technology to advance and strengthen Its sustainability initiatives, which are integral to its long-term strategy.

About Tata Communications

Tata Communications, a division of the Tata Group, serves as a global facilitator of the digital ecosystem, propelling the rapid expansion of today’s digital economy across over 190 countries and territories.

On June 12, 2024, Tata Communications’ share price opened at ₹1,895.00 and closed at ₹1,891.10 on the NSE.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.

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