Aditya Birla Capital Launches D2C Platform ABCD for Digital Transformation

On April 16, 2024, Aditya Birla Capital (ABC), in an exchange filing, announced the launch of an omnichannel ABCD D2C platform to significantly accelerate its digital transformation journey.

The diversified financial services conglomerate Aditya Birla Capital announced the launch of the omnichannel D2C platform ABCD, making “Everything Finance as Simple as ABCD”. Aditya Birla Capital aims to add 30 million new users in the next 3 years through this new platform. The company stated that the launch marks a key moment in its ambitious journey to drive growth and leadership and become a full-stack financial services provider.

The new platform is backed by scalable infrastructure, a user-friendly and intuitive interface, and robust functionalities. It offers a simple and differentiated experience across all touchpoints, including the mobile app, website, branches, and virtual engagement channel.

A Maximum Viable Product approach guides the ABCD D2C platform and provides a wide range of 22 products and services, such as facilities of a payment platform – such as UPI, bill payment, and online recharges, with financial services like loans, insurance, and investments along with comprehensive personal finance tracking such as ‘My Track’ among others. The platform also features ABCD’s own stack of products, such as Portfolio Consolidator, Spend Analyzer, and Digital Health Assessment.

The Chairman of Aditya Birla Group, Mr Kumar Mangalam Birla, said, “Our financial services business, Aditya Birla Capital, is now one of the fastest growing businesses within the group and has emerged as a key growth engine. I see this as a ‘coming of age’ moment for Aditya Birla Capital.”

He further added, “In the arc of Aditya Birla Capital’s strong and steady progress, the ABCD D2C platform is a positive stride towards accelerated growth and taking a leadership position in the financial services space. I am confident that this platform will serve as a growth catalyst across the ABC and ABG ecosystem, and the interplay between the financial services stack and the Group’s diverse businesses will foster a win-win synergy for superior product innovation and unique value creation for all stakeholders.”

About Aditya Birla Capital Ltd

Aditya Birla Capital Limited (ABCL) is the holding company for the financial services businesses of the Aditya Birla Group. Through its subsidiaries and joint ventures, the company offers a comprehensive range of financial solutions across investments, loans, insurance and payments.

On April 16, 2024, the share price of Aditya Birla Capital Ltd opened at ₹206.50, touching the day’s high at ₹211.00, as of 12:55 PM on the NSE.

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