Affluent Indian investors are moving away from cash-heavy portfolios, opting for gold, alternative investments, and global markets in 2025. The trend reflects a strategic shift towards preserving wealth, combating inflation, and capturing long-term returns amid global uncertainties.
HSBC’s 2025 Affluent Investor Snapshot reveals that Indian investors now hold just 15% of their portfolios in cash, the lowest ratio across Asia. In contrast, gold allocation has surged from 8% to 15%, reflecting growing concerns over inflation and a rising preference for wealth-preserving assets. This marks the most significant change among all asset classes for Indian investors. Gold’s tangible nature and inflation-hedging capability make it an appealing choice in uncertain times.
Younger affluent investors in India, especially from Gen Z and millennial segments, are showing greater interest in alternative investments. These include private equity, hedge funds, and real estate investment trusts. The appetite for non-traditional assets suggests an increasing comfort with diversified risk profiles and the pursuit of higher long-term yields, away from conventional fixed-return instruments.
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Indian investors are diversifying beyond domestic equities, with strong interest in overseas markets, particularly the United States. The shift indicates a more globalised investment outlook aimed at mitigating regional risks and tapping into international growth opportunities. Exposure to foreign equities and funds also helps spread volatility and enhance portfolio returns over time.
Despite global economic volatility, investor sentiment among India’s affluent remains highly positive. Around 90% express confidence in achieving their short-term goals, while over 80% remain optimistic about medium and long-term objectives. Additionally, 85% prioritise investments in property, family support, and wellness, reinforcing the trend of aligning financial decisions with lifestyle aspirations.
The shift among wealthy Indian investors from cash-heavy holdings to gold, alternative assets, and international markets underscores a more strategic and global approach to investing. With strong confidence in both financial outcomes and personal well-being, India’s affluent class is setting a new benchmark for modern portfolio diversification.
Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
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Published on: Jul 10, 2025, 3:44 PM IST
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