True Diamond Secures ₹26 Crore in Pre-Series A Funding to Drive Omnichannel Growth

True Diamond, a lab-grown diamond jewellery startup redefining modern luxury for Indian consumers, has successfully raised ₹26 crore in a Pre-Series A funding round. The investment was led by India Quotient, with participation from Titan Capital Winners Fund and Huddle Ventures. Established in early 2024 by Parin Shah and Darayus Mehta, the company claims to have released over 5,000 exclusive designs and achieved a 1.7x customer repeat rate. 

Retail Expansion and Product Offering

The freshly raised capital will be used to advance True Diamond’s omnichannel strategy, with a major push towards growing its offline presence. The brand has already set up flagship outlets in Mumbai, Hyderabad, and Noida, and is planning to expand into more metro cities soon. It offers a wide selection of jewellery- including rings, necklaces, mangalsutras, and men’s pieces- with personalised options and innovative designs.

Market Trends and Industry Growth

India’s lab-grown diamond (LGD) sector is seeing impressive momentum, as more consumers seek ethical and cost-effective alternatives to natural diamonds. In 2024, the LGD jewellery market in India stood at an estimated $299.9 million, with projections indicating growth to $1.19 billion by 2033, reflecting a CAGR of 14.8% over the next decade. Investor interest has surged as well, with LGD startups attracting around $14 million in funding in 2025, marking a more than 50% jump compared to the previous year.

Read More: Best Lab-Grown Diamond Stocks in May 2025: Sky Gold, Senco and More – 5 yr CAGR Basis.

Conclusion 

True Diamond’s recent Pre-Series A funding of ₹26 crore marks a significant milestone in its journey to revolutionise the Indian jewellery market. With a strong focus on expanding its omnichannel presence, particularly through offline retail, the company is well-equipped to meet the rising consumer demand for sustainable and affordable luxury. 

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