TCS and Virgin Atlantic Ink 7-Year Deal to Drive System Modernisation with AI Solutions

In a significant move to reshape the future of aviation technology, Tata Consultancy Services (TCS) and Virgin Atlantic have announced the extension of their two-decade-long partnership through a renewed 7-year agreement. The collaboration focuses on modernising Virgin Atlantic’s operations by integrating artificial intelligence (AI)-driven solutions, enhancing both resilience and personalisation across customer touchpoints. With a shared vision of innovation, the partnership aims to create a more connected, efficient, and sustainable airline experience.

TCS Aims To Build A Smarter Backbone for Airline Operations

TCS, a global leader in IT services and business solutions, will implement a cloud-first, AI-powered digital core to overhaul Virgin Atlantic’s core systems. The goal is to enhance agility, system resilience, and operational scalability. A key element of this initiative is the development of a Technology Command Centre co-created with Virgin Atlantic, which will provide real-time operational insights. This advanced facility is set to become the nerve centre of the airline's digital transformation, streamlining technology operations and empowering frontline staff with timely, contextual data.

The enhancements are designed to support smarter, more sustainable travel while elevating both customer and crew experiences through hyper-personalised service. Oli Byers, Chief Financial Officer, Virgin Atlantic, said, “We exist to make our customers smile, it’s that simple. 

As we look ahead to this next phase of our digital transformation, technology will enable us to deliver smarter, simpler, and more memorable experiences. TCS has been a partner for more than two decades, and together we’ll continue to build towards our vision of becoming the most loved travel company, powered by AI technology to modernise our systems, drive efficiency and deliver for our customers.”

Innovation, Sustainability and a Future-Ready Airline

TCS will bring to the partnership its deep aviation expertise and a suite of proprietary technologies, including TCS Cognix and TCS AI WisdomNext. These will accelerate Virgin Atlantic’s transformation journey, enabling experience-focused services and value generation across revenue, efficiency, and sustainability metrics. The solutions will be delivered by a dedicated TCS team familiar with Virgin Atlantic’s operational context.

Amit Kapur, Country Head: UK & Ireland, Tata Consultancy Services, said, “At TCS, we believe being perpetually adaptive is a necessity in today’s dynamic business landscape. Our two-decade partnership with Virgin Atlantic is a testament to a shared vision. By combining our deep aviation expertise with advanced capabilities in data, AI, and engineering, we’re helping Virgin Atlantic build intelligent, scalable digital ecosystems and redefine the future of travel.”

Virgin Atlantic has long been at the forefront of sustainable aviation. The airline operates one of the youngest and most fuel-efficient fleets in the industry, with an average aircraft age of under seven years. In 2023, it led the first-ever transatlantic flight using 100% Sustainable Aviation Fuel (SAF), a landmark moment for the sector. The airline aims to operate solely next-generation aircraft by 2028 and achieve Net Zero emissions by 2050.

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TCS Share Performance 

As of June 04, 2025, at 12:15 PM, TCS share price is trading at ₹3,394.30 per share, reflecting a decline of 0.61% from the previous closing price.

Conclusion

The extended partnership between TCS and Virgin Atlantic signifies more than a technological upgrade, it is a strategic commitment to redefining the future of air travel. By integrating AI-powered intelligence with sustainability and customer-centric innovation, the two organisations are setting new benchmarks for the aviation industry. As this collaboration enters its next phase, it promises to deliver a smarter, greener, and more personalised flying experience for millions of passengers worldwide.

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