UK-based luxury automaker Jaguar Land Rover (JLR), owned by Mumbai-headquartered Tata Motors, has restarted vehicle shipments to the United States. The move comes after a temporary halt prompted by tariffs introduced by President Donald Trump’s administration on imported cars.
In early April 2025, JLR suspended shipments to the US as it assessed the impact of the newly imposed 25% auto tariffs. The United States is a crucial market for JLR, with nearly 30% of its vehicles sold there. A company spokesperson stated, “The USA is an important market for JLR’s luxury brands, and 25% tariffs on autos remain in place. As we work to address the new US trading terms with our business partners, we are enacting our planned short-term actions.” The suspension mirrored actions taken by UK rival Aston Martin Lagonda Global Holdings Plc, which also adjusted its deliveries in light of the new tariffs.
Tata Motors has seen its shares fall nearly 13% since the beginning of 2025, a decline driven by rising investor risk aversion in response to the US tariff decision. Jaguar Land Rover sold 430,000 vehicles in the 12 months leading up to March 2024, with almost a quarter of sales from North America. The company had earlier reported a 17% drop in quarterly pretax profits in January 2025. According to The Times, shipments typically take about three weeks to reach the US, placing the expected arrival of resumed deliveries around 20 May.
As of May 05, 2025, at 2:10 PM, Tata Motors share price is trading at ₹662.75 per share, reflecting a surge of 1.65% from the previous closing price. Over the past month, the stock has surged by 14.32%.
As Jaguar Land Rover navigates the evolving US trade environment, the resumption of shipments marks a significant step in maintaining its presence in a vital market. The company is also preparing mid-term to long-term strategies and is expected to provide further updates during its full-year results announcement on 10 May 2025.
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Published on: May 5, 2025, 3:10 PM IST
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