Swiggy Share Price Up for the 4th Day; Launches ‘Crew’ for Premium Concierge Services

On June 23, 2025, Swiggy Ltd (NSE: SWIGGY) traded higher for the fourth consecutive session, gaining 1.01% at ₹394.05, up from its previous close of ₹390.10. The stock opened lower at ₹382.30 but quickly recovered, hitting an intraday high of ₹396.00 and a low of ₹378.00.

The volume-weighted average price (VWAP) stood at ₹388.50, reflecting steady investor interest amid broader market volatility. Swiggy currently trades within a 20% price band, with the upper circuit limit at ₹468.10 and lower at ₹312.10.

Swiggy Expands Beyond Food With New ‘Crew’ App

Swiggy has officially rolled out Crew, a premium travel and lifestyle concierge app aimed at India’s affluent urban audience. The app blends human expertise with generative AI to manage everything from daily tasks to special requests like trip planning. It is currently in beta phase and available by invitation only on both the Google Play Store and Apple App Store.

With this launch, Swiggy is further diversifying its portfolio beyond its core food delivery and quick commerce operations. Crew represents a serious step into the premium services space, following a strategy known as the house of apps model.

What Does Crew Do?

Unlike simple itinerary apps, Crew uses a combination of real concierges and AI tools to offer highly personalised assistance. This approach builds on the company's earlier experiment with Rare Life—a boutique concierge app tested with a select group last year. While Rare Life was discontinued, Swiggy has repurposed its learnings into Crew, indicating renewed confidence in the luxury concierge segment.

Part of Swiggy’s 'House of Apps' Strategy

Crew joins Swiggy’s growing ecosystem of apps and verticals:

• Swiggy Main App: Food delivery, Instamart (quick commerce), dining out, and Scenes (events).
• Pyng: A professional services marketplace launched in January 2025.
• Instamart App: Now operates as a standalone quick commerce app.
• Crew: The new concierge app for premium users.

This multi-app approach contrasts sharply with the superapp model popular in some other Asian markets. Indian startups have yet to see meaningful success with superapps, and Swiggy seems to be placing its bets on focused, niche apps instead.

Other Recent Moves by Swiggy

• Exited Swiggy Genie: The peer-to-peer parcel delivery service has been suspended in all 70 cities it operated in.
• Cloud Kitchen Exit: Swiggy has licensed its cloud kitchen brands to Kouzina and plans to completely offload this business once pending terms are met.

Read More: Amazon Joins Quick Commerce Race: What It Means for Zomato and Swiggy.

Conclusion

With Crew, Swiggy is signaling its intent to move upmarket and tap into India's rising affluent class. As it prepares for its IPO, the company appears to be fine-tuning its vertical strategy—betting big on a suite of standalone apps rather than relying on a one-size-fits-all platform. Whether Crew can scale beyond beta and gain real traction in the niche concierge market remains to be seen, but it clearly represents a strategic pivot in Swiggy’s evolution.

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