Dubai Summer Surprises (DSS) is one of the UAE’s biggest annual retail festivals, featuring citywide sales, entertainment, and mega raffles. Among the most popular is the DSS gold raffle, where shoppers who meet the minimum spend enter a lucky draw to win gold.
Organised by the Dubai Gold & Jewellery Group, the event sees dozens of winners and kilograms of gold awarded each summer, making it a seasonal retail highlight. This year, the entry threshold has been reduced to make the raffle more accessible to a wider range of shoppers.
Let’s take a look at what’s new for DSS 2025.
Dubai's gold raffle draw is set to return as part of Dubai Summer Surprises (DSS) 2025, which will run from June 27 to August 31. This year, the minimum spend required to enter the draw has been lowered from Dh1,500 to Dh1,000, as per Gulf News report.
The change is intended to make the promotion more accessible, including to customers purchasing smaller quantities of gold around 2 grams, based on current prices.
For gold buyers, the reduced entry point means they no longer need to make large purchases to qualify for the raffle. With a spend of just Dh1,000 roughly the cost of 2 grams of 22K gold at current prices shoppers can now participate in the draw, which was previously limited to those spending Dh1,500 or more.
This change opens the raffle to a broader customer base, including those buying small jewellery items, gifts, or investment pieces in modest quantities. It also adds an extra layer of value to everyday purchases made during the DSS 2025 period.
Read More: How to Get VAT Refund When Buying Gold From Dubai Gold Souk?
Building on the success of previous campaigns like the Dubai Shopping Festival (DSF), the DSS 2025 promotion is part of a broader retail strategy aimed at keeping the gold and jewellery sector engaging and competitive.
The Dubai Gold & Jewellery Group is also working closely with retailers to introduce exclusive offers and value-driven incentives, creating an enriched shopping experience throughout the summer.
Since April, following the announcement of increased U.S. import tariffs, and more recently the onset of the Israel-Iran conflict on June 14, gold prices in Dubai have consistently remained above Dh365 per gram.
This sustained high pricing has not been favorable for retail buyers, leading to a noticeable dip in consumer demand for gold and jewellery. Many shoppers are holding back on purchases, waiting for more stable or lower price points.
Read More: Dubai Gold Price vs. India: How Much Can You Save After Import Duty?
Gold prices in Dubai are typically lower than in India, often by around ₹2,400 to ₹3,500 per 10 grams when compared to major Indian cities. While Dubai offers more competitive base rates due to minimal import duties, the actual savings for buyers depend on several factors, including India’s import duties, GST, and other local levies.
For those considering cross-border purchases, it’s important to monitor exchange rates and understand local gold regulations to make informed and cost-effective buying decisions.
With the reduced spending threshold for the DSS 2025 gold raffle, Dubai is aiming to make its flagship summer retail campaign more accessible to a broader range of shoppers. While gold prices remain relatively high due to global economic and geopolitical factors, the lowered entry point could help maintain interest in jewellery purchases during the season.
As DSS 2025 unfolds, the focus remains on balancing value, accessibility, and retail engagement in Dubai’s vibrant gold market.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks, read all the related documents carefully before investing.
Published on: Jun 25, 2025, 2:14 PM IST
Neha Dubey
Neha Dubey is a Content Analyst with 3 years of experience in financial journalism, having written for a leading newswire agency and multiple newspapers. At Angel One, she creates daily content on finance and the economy. Neha holds a degree in Economics and a Master’s in Journalism.
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