Policybazaar Introduces 'Saarthi' Program for Senior Citizens

Policybazaar has launched a new service called Saarthi, aimed at assisting senior citizens with their healthcare and insurance needs. The program has been introduced in partnership with several insurers and offers personalised help throughout the insurance journey.

Features of the Program

Saarthi includes support for choosing suitable insurance policies, help with claims processing, and regular follow-ups. Each user is assigned a 24/7 relationship manager, who assists with tasks like renewals, reminders, and general queries via call, SMS, or WhatsApp.

The service also offers document collection from home and digital claims assistance. Users can access a dedicated helpline where staff trained in elder care are available to respond.

Coverage Across Cities

Families can use the program to purchase insurance for elderly parents living in another city. Saarthi ensures on-ground support in such cases, including emergency coordination. Services like ambulance assistance and hospital coordination are included as part of the claims support process.

Healthcare Access

Trained advisors are available to explain insurance policies in simplified terms. The program also ties up with healthcare providers for diagnostic and home care services, making the process more accessible for elderly users.

India’s elderly population is expected to reach 319 million by 2050. As more families shift to nuclear setups, access to local support systems for senior citizens has become limited. Saarthi has been launched in response to this trend.

Policybazaar’s Existing Operations

Policybazaar, founded in 2008, currently serves over 80 million registered users and has issued more than 49.3 million insurance policies. In FY24, the company reported an annual premium collection of over ₹15,000 crore. It works with more than 50+ insurance partners and has over 6,000+ on-ground advisors, in addition to round-the-clock digital support.

Read more: Policybazaar Partners with HDFC Life for a Term Plan with 100% Claim Assurance!

Conclusion

Saarthi is part of Policybazaar’s plans to expand elder-focused services by offering direct, ongoing, and location-diagnostic support to senior citizens and their families.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.