PC Jeweller Share Price Falls 10% After Being Put Under ASM

PC Jeweller share price fell sharply by 10% to ₹16.85 on Tuesday, July 8, after both NSE and BSE moved the stock under the short-term Additional Surveillance Measure (ASM) framework. This came after the stock had rallied 33% in 2 days, reaching an all-time high of ₹19.65, prompting regulators to step in to curb excessive speculation.

Why the ASM Action?

The ASM framework is used to control unusual trading patterns and protect investors from sharp price swings. When a stock is put under ASM, exchanges impose strict rules like:

• 100% margin requirements, meaning no leverage is allowed.
• Trade-for-trade settlement, so every purchase must result in delivery, banning intraday trades.

These measures reduce volatility and often lead to profit booking as traders rush to exit positions.

PC Jeweller Share Price Movement

As of 1:37 PM on July 8, 2025, PC Jeweller share price was trading at ₹17.79, down ₹0.91 or 4.87% for the day. The stock opened at ₹18.67, touched a high of ₹18.80, and a low of ₹16.83. The company has a market capitalisation of ₹11,700 crore and a P/E ratio of 26.95. 

Over the past 52 weeks, the share price has ranged between ₹5.51 and ₹19.65. In terms of returns, the stock has gained 35.80% in the past five days, 49.87% over the past month, 18.45% in the past six months, 217.62% in the past year, and an impressive 1,044.23% over the past five years.

PC Jeweller Financial Performance

PC Jeweller recently reported a huge 80% jump in standalone revenue in Q1FY26 compared to the same quarter last year. Strong wedding and festive demand, along with loyal customers, drove the growth.

Management also shared that it:

• Reduced outstanding debt by over 50% in FY24–25.
• Cut debt further by 7.5% in Q1 FY26, aiming to be debt-free by year-end.

The company said it is working on improving all areas of its operations and expects strong performance in coming quarters.

Fundraising Plans

PC Jeweller announced that its Board will meet on July 10, 2025, to consider raising funds through preferential allotment of securities. The proposal still needs regulatory and shareholder approvals.

Read More:Dividend, Bonus & Stock Split This Week July 7–11: Sun Pharma, JSW Steel, Pfizer, Titan, and More.

Conclusion

While PC Jeweller’s strong revenue growth and debt reduction have impressed investors, the ASM action serves as a warning. Investors should remain careful and watch how the company’s plans unfold before taking fresh positions.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.

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