India’s evolving tourism landscape is witnessing a significant shift with a growing demand for organised, premium holiday homes. Tapping into this trend, OYO, the travel technology unicorn, is accelerating the expansion of its European holiday home brand, DanCenter, which entered the Indian market earlier this year.
OYO-Owned European Brand DanCenter Expands Across India
DanCenter, which was founded in Denmark in 1957 and became part of OYO Vacation Homes in 2019, has announced plans to add 250 new vacation homes across India during FY26. This includes 50 homes already added in the first quarter, with 200 more expected by the end of the financial year. The move marks a strategic step in strengthening OYO’s presence in the premium holiday home segment in India.
DanCenter’s current Indian portfolio includes a mix of luxury villas and serviced apartments spread across some of the country’s top travel destinations, such as:
The company also plans to expand to new markets, including Telangana and the North Eastern states, to meet the rising interest in professionally managed vacation homes.
The Indian travel market is evolving rapidly, with more travellers now seeking comfort, safety, and consistency in their holiday experiences. DanCenter’s expansion taps into this changing behaviour, offering well-managed homes that provide a blend of privacy and premium service. This shift reflects broader trends towards curated travel experiences and the formalisation of the holiday rental market in India.
With a rich heritage in Europe’s hospitality sector, DanCenter brings over six decades of operational excellence to Indian shores. Since its launch in Goa in February 2025, the brand has adapted to the preferences of Indian travellers while retaining its global standards. Its expansion showcases OYO’s ability to bridge international quality with local sensibilities.
OYO IPO update: In parallel to DanCenter’s expansion, reports suggest that OYO has revived its IPO ambitions, with plans to file draft papers between August and September 2025. This strategic timing may coincide with strong performance from key verticals like DanCenter, potentially boosting investor confidence.
Read More: IPO Bound OYO Aims to Double Company-Serviced Hotel Revenue by FY26!
DanCenter’s upcoming expansion underlines the changing face of Indian travel one that values quality, structure, and curated comfort. As OYO prepares for a potential public listing, this growth story in the premium vacation home space adds a compelling dimension to its broader business narrative.
Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
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Published on: Jul 7, 2025, 1:58 PM IST
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