Myntra Launches 'Myntra Global' in Singapore to Cater to Indian Diaspora

Myntra, a major player in India’s online fashion space, has taken a significant step towards global growth with the launch of Myntra Global. This move marks its first direct entry into an international market and aligns with its strategy to take Indian fashion to a global audience. The first stop is Singapore, where a large Indian diaspora presents a promising customer base.

Targeting the Indian Diaspora in Singapore

Myntra Global has been launched to serve the 650,000-strong Indian community in Singapore. It offers a curated range of Indian fashion across categories like apparel, footwear, accessories and home décor. With around 30,000 Singapore-based users already accessing the existing platform organically, Myntra sees an opportunity to build a deeper consumer connection.

CEO Nandita Sinha stated, “We're tapping into opportunities around festivals, weddings and occasions with our brand portfolio, spanning Indian fashion and home décor. For now, our focus is on learning, getting product–market fit right and then expanding.”

Empowering Indian Brands Internationally

The platform features 35,000 styles from 100 popular Indian brands, including Aurelia, Global Desi, Libas, AND, Chumbak, Rare Rabbit and Bombay Dyeing. Myntra aims to expand this offering to 100,000 styles, enabling Indian labels to scale beyond domestic borders.

Sinha explained, “This model allows Myntra to significantly expand its brand portfolio, utilise and leverage the selection available in India, and offer the same to diaspora consumers.”

Tech-Driven Experience and Business Impact

Myntra Global is available on mobile web and desktop, supported by third-party cross-border logistics for delivery within 4 to 7 days. The platform uses Myntra’s robust tech backbone to provide a smooth shopping experience.

Although Myntra recently posted a profit of ₹30.9 crore in FY24 compared to a loss of ₹782.4 crore in FY23. Sinha clarified, “Myntra Global is not linked to the company’s profitability milestone. The firm is doing this because it sees a genuine, untapped opportunity for made-in-India fashion to reach overseas Indians.”

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Conclusion

With Myntra Global, the company is not just expanding its footprint but also reinforcing its commitment to promoting Indian fashion worldwide. The Singapore launch opens the door for broader global outreach, while connecting overseas Indians with their cultural roots through style.

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