Meta Platforms Inc., the parent company of Facebook, has acquired just under a 3% stake in the world’s largest eyewear producer, EssilorLuxottica- the maker of Ray-Ban. The stake, valued at approximately €3 billion ($3.5 billion), signifies Meta’s growing interest in the smart glasses sector, as per news reports. There is potential for further investment, with Meta reportedly considering raising its stake to around 5% in the future.
The partnership between Meta and EssilorLuxottica has been ongoing for several years, with joint efforts to develop AI-powered smart glasses. Meta already retails Ray-Ban smart glasses with embedded cameras and an AI assistant, and recently launched Oakley-branded models in collaboration with the eyewear firm.
This investment strengthens their alliance and supports Meta’s ambition to build and distribute its own hardware independently of traditional smartphone platforms.
The deal enhances Meta’s access to global manufacturing and distribution networks, key elements for scaling smart glasses into mainstream use. For EssilorLuxottica, the partnership opens doors to deeper integration with cutting-edge technology.
Meta Platforms Inc., formerly known as Facebook, is a leading American technology company focused on building social media platforms, virtual reality, and AI-driven products. It is globally recognised for its push into the metaverse and smart hardware.
EssilorLuxottica, headquartered in France and Italy, is the world’s largest eyewear company, known for iconic brands like Ray-Ban and Oakley. The company specialises in designing, manufacturing, and distributing lenses and frames across the globe.
Read More: Meta Bets Big on Scale AI with $14.3 Billion Investment!
Meta’s strategic investment in EssilorLuxottica signals a strong commitment to AI-driven wearable tech, positioning both firms for future growth in smart eyewear.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks, read all the related documents carefully before investing.
Published on: Jul 9, 2025, 3:53 PM IST
Team Angel One
We're Live on WhatsApp! Join our channel for market insights & updates